Director of Community Relations/Home Care Business Development

Job Description

Job Description

Director of Community Relations

Territory: Burlington, Camden, Gloucester and Salem Counties

Who We Are

We are a growing, mission-driven home care organization serving families across South Jersey. Our team is dedicated to helping older adults and individuals with cognitive challenges remain safe, supported, and engaged in the place they call home.

Families rely on us during some of life’s most important moments. Healthcare professionals trust us to deliver compassionate, dependable care. And our team takes pride in the meaningful difference we make every day.

As we continue to grow, we are seeking an experienced marketer who will serve as a key ambassador in the community—building trusted relationships with referral partners and helping families navigate the process of starting care at home.

The Role

This position blends relationship-driven business development with compassionate client engagement.

You will build strong partnerships with healthcare providers and community organizations while helping families understand their care options and feel confident in their decisions.

The ideal candidate enjoys being in the field, building long-term relationships, and serving as a trusted resource for both referral partners and families.

Key Responsibilities

Referral Development & Community Engagement

Develop and maintain strong relationships with referral partners including:

• Hospitals and rehabilitation centers

• Assisted living and senior living communities

• Physician offices and healthcare providers

• Elder law attorneys and professional advisors

• Veterans organizations and community partners

Responsibilities include:

• Conducting regular outreach visits and follow-ups

• Identifying new partnership opportunities within the community

• Representing the organization at professional events, health fairs, and educational programs

• Serving as a trusted resource for partners navigating home care solutions for their clients or patients

• Family Consultations & Client Intake Support

Support families during the early stages of the care journey by:

• Responding promptly to referral inquiries

• Assisting with scheduling initial care assessments

• Conducting compassionate in-home consultations (“couch visits”) with prospective clients and families

• Helping families understand services, expectations, and the onboarding process

You will collaborate closely with clinical leadership and scheduling teams to ensure a smooth transition from inquiry to service start.

Marketing & Brand Awareness

• Participate in community outreach and educational initiatives

• Collaborate with leadership and marketing partners on campaigns and content

• Support the development and distribution of outreach materials and referral resources

• Ensure messaging reflects the organization’s professional and community-focused brand

CRM Management & Reporting

• Document outreach activities, referrals, and inquiries in the CRM system

• Track referral activity and client conversion outcomes

• Provide regular updates and insights to leadership on partnership development and growth opportunities

Performance Expectations

• Maintain a consistent field presence with daily outreach to referral partners across the assigned territory

• Develop and maintain strong relationships with key community partners

• Participate in community or educational events each month

• Track outreach and referral activity in the CRM system within 24 hours

• Provide weekly outreach summaries to leadership

Qualifications

• Bachelor’s degree in Marketing, Communications, Human Services, or related field preferred

• 5+ years experience in healthcare, home care, senior services, or community outreach

• Strong relationship-building and communication skills

• Ability to build trust with healthcare professionals, families, and community organizations

• Experience using CRM systems and Microsoft Office

• Strong organizational and follow-through skills

Additional requirements:

• Reliable transportation and valid driver’s license

• Ability to travel regularly throughout Burlington, Camden, Gloucester, and Salem Counties

• Ability to manage multiple priorities in a fast-paced environment

Base salary : $80,000–$100,000, based on relevant experience and demonstrated business-development success, plus generous commission.