Category Development Manager

Category Manager

The Category Manager directly supports the Director of Category Development in building consumer- and customer-focused strategies, tactics, and category-grounded solutions. This individual will conduct high-quality analysis and synthesize multiple data sources to generate insights and actionable recommendations, while leveraging effective communication and influencing skills to orchestrate action across national small format customers.

The candidate must possess sound business judgment, excellent communication skills, and demonstrated experience in the following areas: assortment planning, negotiation, pricing strategy, online product presentation, sales, and building productive relationships.

This role is also eligible to sit in the following locations: Phoenix, AZ; Minneapolis, MN; Chicago, IL; Dallas, TX

Areas That Play To Your Strengths

All the responsibilities we'll trust you with:

• Develop and cultivate business relationships with external retailer contacts that establish RBNA as the indispensable partner for all category management needs.
• Build comprehensive knowledge of the products, attributes, strategies, tactics, and competitive trends in the marketplace for assigned categories online and offline.
• Oversee the development and execution of online and offline assortment and merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning and evaluation.
• Leverage data from multiple sources to create impactful analytics and selling stories that identify risks, opportunities, and performance gaps, including distribution, assortment mix, incrementality, size, shelving, and placement.
• Employ critical thinking and problem-solving skills to recognize and anticipate issues and opportunities by elevating analyses beyond reporting and translating insights into retail action.
• Work effectively with Sales, Marketing, Shopper Marketing, Shopper and Consumer Insights, Brand, eCommerce, and other Category Leadership resources to establish, lead, and maintain performance management, including streamlining reporting cadences, macro assessments, and opportunity gap analysis.
• Guide the execution of Red Bull Category Management resources to provide solutions that establish strategic plans for assigned Customer Teams.
• Implement category development programs by leading dialogue with retailers focused on category growth opportunities.
• Facilitate the customer business planning process by integrating with overall strategic business goals.
• Turn insights into actions by executing, analyzing, and evaluating category plans and identifying key opportunities for Red Bull and retailers to capitalize on.
• Present Red Bull's category credentials to key retailers in a compelling manner.

Your Areas Of Knowledge And Expertise That Matter Most For This Role:

that matter most for this role:

• Bachelor's degree in Business, Marketing, Management, Accounting, Data Analytics, or a related field preferred.
• A minimum of 3–5 years of experience in consumer goods, retail, or syndicated data, with a focus on category management, sales, business analytics, and/or shopper insights.
• Extensive experience understanding, utilizing, and employing syndicated data, customer card/POS data, and panel data to drive internal and external wins through sales and share growth. Experience with data sources such as Nielsen, Circana, NPD, Numerator, 84.51, dunnhumby, SPINS, Stratum, Spectra/demographics, SPSOneScreen, and Symphony Retail AI/EYC preferred.
• Ability to distill complex data into simple stories.
• Demonstrated ability to build indispensable, collaborative partnerships with retail customers and internal business partners across functional teams.
• Highly skilled in Microsoft Office Suite, including Excel, Word, and PowerPoint.
• Exceptional communication skills, including verbal, written, and presentation skills.
• Strong planning and organizational skills, with the ability to manage multiple projects simultaneously.
• Working knowledge of retail merchandising and in-store execution tactics.
• CPCM certification, Certified Professional Category Manager, and/or Master's degree preferred.
• Experience in sales and/or analytical sales support, including driving face-to-face dialogue and initiatives, preferred.
• Additional experience managing relationships with third-party agencies, including brokers and data and insight providers, preferred.
• Experience in beverages DSD is strongly preferred.
• Additional analytical experience and competencies, including Tableau, Microsoft Access, Power BI, ProSpace, SQL, VBA, and Alteryx, preferred.

• Travel 20-30%
• Permanent
• Benefits eligible

Got What It Takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $92,000 – $138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.