Vice President Marketing

Job Description

Role Overview

Own the growth engine behind the leading heavy-duty parts marketplace. FinditParts is looking for a VP of Marketing to keep our search engine compounding and build a brand big enough to carry three businesses: core eCommerce, FiP Intelligence (data products), and FiP Technology (partner integrations). Reporting to the COO, you’ll work directly with the CEO, CFO, and CTO. You’ll set the strategy for our newly in-house paid media team, define how the brand shows up for OEMs, fleets, and software partners, and build the team to match. This is a rare chance to run performance and brand under one roof, with real budget and real influence.

Salary: $175,000-$200,000 + bonus + equity

What You’ll Own

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• Paid Search & Shopping: Google Ads (Search, Shopping, PMax) and Microsoft Ads, with accountability for revenue, ROAS, and contribution margin. Lead our in-house Paid Media Lead and set budgets, targets, and the testing agenda with the CFO.
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• SEO & AI Discovery: SEO across a high-SKU catalog, plus a strategy for making FinditParts the cited source in AI Overviews, LLM assistants, and answer engines.
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• Brand & Positioning: Brand architecture, messaging, creative standards, PR, and industry presence across three businesses and a wide range of audiences, from owner-operators to OEMs.
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• Launch Marketing: Go-to-market and sales materials for Intelligence and Technology.
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• Email & Influencers: Email end to end (segmentation, automation, deliverability) and influencer partnerships in the heavy-duty ecosystem.
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• Measurement & Team: Attribution, executive dashboards, and the operating rhythm of the function. Decide what to build in-house versus outsource.
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What You Bring

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• 12+ years in digital, growth, or eCommerce marketing, including 5+ leading a team or multi-channel function
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• Deep Google Ads, Merchant Center, and feed expertise, with $5M+ in annual digital spend managed
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• Brand leadership experience: positioning, brand architecture or rebrand, creative direction
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• Background in B2B eCommerce, industrial distribution, automotive aftermarket, or high-SKU marketplaces
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• Strong analytical skills (GA4, attribution, Snowflake, Looker Studio, Tableau, or similar)
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• Proven in-house team builder and executive communicator
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• Bonus: Experience marketing a data or platform product to enterprise buyers, AI search (AEO/AIO) knowledge, or scaling a lean team into a full function
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FindItParts is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. The pay range for this position is $175,000-$200,000 annually+bonus+equity. Actual compensation will be determined based on experience, location, and skills. In addition, this position is eligible for medical, dental, vision, 401(k) matching, PTO.