Marketing Coordinator

Why Work at BYU

As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the University's Mission: "To assist individuals in their quest for perfection and eternal life.”

Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth—all situated within a beautiful and historic campus—make it an inspiring place to work.

Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints.

Members of The Church of Jesus Christ of Latter-day Saints must hold and be worth to hold a current temple recommend.

**The last day to submit an application for this position is by August 21, 2026, 11:59pm MST. **

Marketing Coordinator

The primary role of each full-time employee in Student Connection and Leadership Center is to encourage, facilitate, orchestrate, and support student efforts to fulfill the Student Connection and Leadership Center Vision and Mission, which center around: integrity, skill and talent development, inclusion, service, Christ-centered leadership, and student-focused experiences. The Marketing Coordinator has primary responsibility for the BYUSA marketing area volunteers and student employees in the Center, which includes mentoring, training, and providing policy and procedure education for student employees and possible program volunteers. Purpose and objectives are achieved by providing oversight in a developmental environment, establishing appropriate policies, providing informed coordination within university guidelines, conducting assessment of programs, and reporting plans, progress, and results to the direct supervisor. The Marketing Coordinator is accountable to the director for all actions, programs, and student engagement of the BYUSA Marketing Area and other associated department responsibilities as assigned.

All work by coordinator must be in alignment with BYU and the Church of Jesus Christ of Latter-day Saints, BYU Mission, BYU Aims, and BYU Strategic Objectives. Proper alignment with BYU and the Church of Jesus Christ of Latter-day Saints includes intentionality in building faith, a commitment to a campus culture of unity, love, and belonging, and exemplary conduct that combines spiritual values and personal integrity.

The essential functions of this position require in person work. Any exceptions are granted by university policies through employee relations. This position is located in an on campus workspace with the expectation that work takes place on campus to provide in person services and availability to BYU students, staff, administrators, and campus community during established and regular office hours.

There is an expectation that the Marketing Coordinator remain current and relevant in the field. There is an expectation of and support for ongoing professional development. Event days often require physical exertion in setting up and taking down events, extended periods of walking and standing, and enduring variable weather conditions. In addition to essential functions of the job performed during regular office hours, this position may require work on nights and weekends for the purpose of providing services to students, achieving the objectives of departments, and contributing to the mission of Campus Life.

What you’ll do in this position:

Program Management

• Oversee marketing efforts with the BYUSA area and Center programs

• Manage all Center specific signage and marketing of Vision and Mission efforts

• Prepare marketing style guide

• Create, develop, and hone evaluation and assessment tools, including an area purpose statement and objectives, to measure area efforts to fulfill the department Vision and Mission

• Define volunteer involvement opportunities and develop and implement effective recruitment strategies, including collaborative efforts

• Direct budget allocations, experience design and management, and work distribution of the marketing area

• Ensure accuracy and relevancy of data and conclusions gathered through the area evaluation and assessment process

• Promote and support innovation and technology to improve the efficacy of programming in fulfilling Student Connection and Leadership Center Vision and Mission and efficiency by maximizing resources

• Provide event/activity oversight, in terms of experience design, volunteer involvement, scheduling, budgeting, staffing, risk management, equipment, AV support, crowd control, evaluation, administrative approval, ticketing, marketing and promotion, etc.

Student Development

• Conduct performance evaluations with student employees to offer and solicit feedback

• Create meaningful connections between Student Connection and Leadership Center Vision and Mission, as well as program objectives, to student efforts and the use of allocated resources

• Create meaningful connections from the BYU Mission and Aims to department efforts and use of allocated resources

• Facilitate increased student involvement, leadership opportunities, progression, and decision-making accountability

• Mentor students through the design and marketing process and the administrative environment at BYU

• Provide mentorship, guidance, direction, and instruction to BYUSA marketing area team

• Provide oversight for student involvement in the budgeting and purchasing process

• Scaffold a student experience that allows for spiritual, professional, and character development (e.g. oral and written communication; evaluation, assessment, and implementation skills; problem solving; experience design and management skills; religious convictions; increased awareness of strengths; goal setting and attainment)

• Teach and model the Student Connection and Leadership Center Vision and Mission to student volunteers, leaders and employees

• Train students on the creation, analysis, and utilization of data

• Train students on creating, organizing, and executing effective, objective focus groups, surveys, and other data collection instruments

• Train, teach, supervise, and direct the work of student employees

Department Responsibilities

• Conduct macro and micro evaluations of department, area, and program efforts to assess inclusivity of individuals and ability to meet the needs of the collective student body

• Creation, modification, and maintenance of online content for the department website

• Develop, maintain, and execute an evaluation, assessment, and implementation plan to (1) measure progress against area/program purpose and objectives and to (2) inform future efforts

• Foster and maintain relationships with college, department, and administrative connections

• Maintain the integrity of the department budgeting, finance, and purchasing process

• Monitor all media and print content to be in alignment with university values and standards

• Create and implement policies and procedures for print, website, and social media content

• Create, develop, maintain, refine, and innovate systems and processes necessary to guide and direct department graphic design, photography, videography, social media, and online platforms generated in the BYUSA marketing area

Workgroups, Committees, & Assignments

• Serve in department, division, and campus assignments as needed

• Attend monthly Campus Communicators Committee meetings

• Serve on 1-2 of any of the following workgroups or committees:

o Employee ROAR (Recruitment, Orientation, Appreciation, Retention) workgroup

o Evaluation, Assessment, & Implementation workgroup

o Volunteer ROAR workgroup

Professional Development

• Investigate and participate in professional skills development and student affairs knowledge acquisition, including but not limited to presenting; participating in conferences, workshops, and seminars; and serving in professional organizations where time and circumstance permit

• Meet weekly with supervisor to report, problem-solve, collaborate, and receive direction and instruction

What qualifies you for this role:

Required

• A firm commitment to the mission of BYU.

• Bachelor’s degree

• 1 year student affairs, marketing, or related field experience in higher education

• Ability to collaborate, cooperate, and establish a dialogue with campus administrators, faculty members, and departments

• Ability to connect Student Connection and Leadership center and BYUSA clubs activities, events, and efforts to the larger concept of experiential learning

• Ability to connect with, relate to, and establish appropriate boundaries with university students

• Ability to create, establish, and carry-out a vision

• Ability to establish effective accountability measures, including effective goal-setting, follow-up, and success indicators

• Ability to provide and follow direction

• Capability to balance: individual student needs, multiple programs, deadlines, colleague needs and relationships, and departmental assignments and responsibilities

• Commitment to inclusion

• Demonstrated ability to teach, train, and mentor students

• Effective written and verbal communication skills

• Experience with problem-solving and ability to exercise sound judgment

• Experience with supervision and management

• Initiative and self-direction

• Innovate in an appropriate and timely fashion

• Knowledge of, and ability to, operationalize theories, strategies, and best practices related to teamwork

• Knowledge of, and ability to, operationalize university mission, BYU Aims, and Student Leadership Vision and Mission

• Managing and protecting FERPA protected student data and other sensitive department information

• Mentor each student employee and volunteer in student affairs theory and practice; customer service; evaluation, assessment, and implementation; collaborative efforts; budget creation and management; and navigating university environment. Operate effectively under pressure

• Possess developmental and emotional maturity

• Project, budget and administer area/program allocations

• Receptive and responsive to feedback

• Technical and computer skills, including: word processing, spreadsheets, database management, and record keeping

• Typing ability and phone etiquette

Preferred

• Master’s degree related to Student Affairs, Marketing, or related field

• 3+ years student affairs, marketing, or related field experience in higher education

• Ability to navigate associated challenges and opportunities when creating an inclusive environment, in terms of background, culture, ethnicity, life experience, and perspective

• Advanced technical and computer skills in website design, graphic design, coding, statistical software, etc.

• Experience with evaluation, assessment, and implementation

• Knowledge of, and ability to operationalize, student development and student affairs theories and best practices

• Knowledge of, and ability to, operationalize theories, strategies, and best practices in branding, marketing, and public relations

• Research and operationalize student affairs and student development news and trends, academic publications, and best practices

• Teach and train holistic student affairs skills and practice, namely: advisement, teaching, facilitation, leadership and followership, and interpersonal communication

• Understanding of and ability to apply university policy and procedure

• Understanding of legal and liability issues as they relate to department programs, events, and services and ramifications for student participants, volunteers, and employees

• Understanding of marketing and finance principles

What we offer in return:

In addition to our competitive pay structure, this position comes with fantastic benefits, including:

• 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)

• Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually

• Employee assistance program, available to the employee and all members of their household

• Tuition benefits for employees and eligible family members

• Access to athletic facilities

• Excellent medical/dental benefits

• Short/long-term disability benefits

• Paid parental and maternity leave

• Wellness Program

• Free on-campus parking

• Free UTA passes for employees, spouses, and qualified dependents

• Discounts at the BYU Store and for many events at BYU

Pay Grade: 52

Typical Starting Pay: $65,500 - $84,500

The actual compensation offered will take into consideration internal equity and may vary based on the candidate’s job-related experience, knowledge, skills, and other relevant factors. Candidates with very significant work-related experience may receive an offer higher than the posted typical range.

Required Documents:

All Staff positions require a resume.

Refer to the Job Posting for any additional required documents.

Brigham Young University is an equal opportunity employer, including disability and protected veteran status.

Brigham Young University (BYU) is widely recognized not just for its world-class education, but for its deep commitment to inspired religious values. Gathered together in a Christ-centered atmosphere, BYU employees are a vital part of a community of belonging, where we value the experiences, perspectives, and talents of each individual. If you share in our devotion to faith and to excellence, we have a place for you here at BYU!