Account Executive

Account Executive New Business

The Account Executive New Business is responsible for driving revenue growth by securing new customers across the Food & Beverage sector in EMEA. In this role, you will identify, develop, and convert new business opportunities, focusing on mid-market manufacturers, processors, and ingredient suppliers. The position requires ownership of the full sales cycle, from initial engagement and discovery through to negotiation and close, ensuring a structured and consultative approach throughout. You will work collaboratively with marketing, pre-sales, and customer success teams to deliver a consistent and value-driven customer experience, while the role also contributes to broader team and organizational objectives. You are expected to build and maintain a healthy pipeline, engage effectively with multiple stakeholders, and align solutions to customers' operational and compliance needs. The role holds responsibility for maintaining accurate forecasting and pipeline visibility. Success in the position is defined by consistent progression of opportunities, achievement of revenue targets, and a strong application of commercial awareness and value-based selling principles.

Responsibilities

Deliver individual new business ARR targets in line with team and organizational objectives

Build, manage, and maintain a healthy and qualified sales pipeline through outbound prospecting, inbound leads, and targeted account engagement

Manage the full sales cycle, including discovery, qualification, solution positioning, negotiation, and close

Conduct product demonstrations and present tailored proposals aligned to customer requirements

Engage with a range of stakeholders across functions such as operations, quality, supply chain, procurement, and IT

Support the preparation and submission of RFPs, tenders, and formal proposals with cross functional input

Maintain accurate and up-to-date opportunity, pipeline, and forecast data within CRM systems (e.g., Salesforce)

Collaborate with marketing on lead generation campaigns and timely follow-up activities

Partner with customer success teams to support smooth onboarding and transition post-sale

Share market insights, customer feedback, and competitive intelligence to inform sales strategy

Skills and Experience

Required

Experience in B2B SaaS or solution-based sales

Demonstrated track record of meeting or exceeding new business sales targets

Experience managing end-to-end sales cycles involving multiple stakeholders

Strong communication, negotiation, and presentation skills

Commercial awareness with the ability to articulate value-based propositions

Experience using CRM systems (e.g., Salesforce) for pipeline and forecasting management

Highly organized, proactive, and able to manage priorities independently

Desirable

Experience selling into Food & Beverage, manufacturing, or other regulated industries

Exposure to quality management, compliance, or supply chain software solutions

Understanding of industry standards or frameworks (e.g., FSMA, BRC, IFS)

Experience working in an EMEA-focused sales environment

Proficiency in an additional European language

About Ideagen

Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs. We're building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you'll thrive at Ideagen!

What is next?

If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps.

To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at View email address on click.appcast.io. All matters will be treated with strict confidence.

At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in, please let us know during the application process. Enhance your career and make the world a safer place!