Head of B2B, New Business Sales

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

We are seeking a Head of B2B, New Business Sales to scale and operationalize a high-performing outbound sales organization. You'll bring the structure, coaching, and operational rigor needed to transform early success into a repeatable, predictable revenue engine.

In this role, you will lead a high-performing team of Sales Directors and Account Executives responsible for accelerating StackAdapt's growth in the B2B marketing space. You'll establish repeatable sales processes, drive disciplined pipeline management and forecasting, and build a culture of accountability that consistently delivers results.

Working cross-functionally with Marketing, Revenue Operations, Enablement, and Product Marketing, you'll ensure the team is equipped with the insights, tools, and programs needed to generate predictable pipeline and convert opportunities into long-term customer relationships. As the commercial leader for our B2B new business organization, you'll also represent StackAdapt externally by partnering with industry leaders and speaking at events to strengthen our position as a trusted partner for B2B marketers.

This is a remote-first leadership role open to candidates across North America. You'll lead a diverse team that includes experienced enterprise sellers alongside high-potential emerging talent, creating an environment where coaching, performance, and career development are at the center of the team's success. Your mission is to evolve a fast-growing business into a repeatable, scalable revenue engine that powers StackAdapt's long-term growth.

The Impact (What you'll do)

Scale the Outbound Engine: Operationalize, optimize, and continuously improve a repeatable outbound sales process that consistently converts pipeline into revenue while enabling the team to exceed growth targets.

Establish Repeatable Playbooks: Develop and scale best practices that evolve the organization from high-volume prospecting toward high-quality, account-based selling and consistent execution across the sales funnel.

Coach and Elevate Talent: Lead, develop, and coach Sales Directors and Account Executives through disciplined pipeline reviews, accurate forecasting, and performance coaching to build a high-performing, accountable sales culture.

Drive the Marketing Partnership: Partner closely with Marketing to align outbound and inbound strategies, leverage intent data, improve lead quality, and build a predictable pipeline generation engine.

Represent StackAdapt Externally: Serve as a strategic voice for StackAdapt's B2B business by speaking at industry events, participating in panels and podcasts, and strengthening our market presence with enterprise marketers.

Leverage AI & Modern Sales Technology: Champion the use of AI-powered prospecting, workflow automation, and modern sales technologies to improve productivity, coaching, and pipeline generation while maintaining a consultative customer experience.

The Expertise (What you bring)

Proven Leadership in Net-New Sales: A successful track record of leading and scaling high-performing outbound B2B sales organizations with accountability for pipeline, forecasting, and revenue performance.

Deep B2B Marketing Expertise: Experience selling into B2B marketing organizations within SaaS, account-based marketing (ABM), demand generation, or adjacent MarTech environments, with a strong understanding of modern marketing personas.

Operational Sales Leadership: You bring a builder's mindset paired with operational discipline, thriving in environments where you establish repeatable processes, improve forecasting accuracy, and coach teams to consistently raise the bar.

AdTech & MarTech Experience: Experience selling across transactional and enterprise sales motions, with exposure to programmatic advertising, DSPs, B2B intent platforms, or adjacent marketing technology solutions preferred.

Data-Driven Sales Management: Deep familiarity with CRM reporting, pipeline analytics, forecasting, and intent platforms such as 6sense, Demandbase, or Bombora to measure performance and optimize sales execution.

Cross-Functional Leadership: Proven success partnering with Marketing, Revenue Operations, Enablement, and Product teams to align demand generation strategies, improve pipeline quality, and drive go-to-market execution.

Executive Presence: Exceptional communication and presentation skills, with the ability to represent StackAdapt confidently with customers, partners, and at industry events.

The compensation range listed for this role reflects the expected base salary for candidates located in the posting country based on a global rate. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location. We do not ask c andidates about current or prior salary history, and we will not use such information, if volunteered, in setting an offer.

This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package.

Factors Influencing Final Compensation:

• The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications.
• Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer.

Canada Base Salary Band

$212,000—$291,500 CAD

USA Base Salary Band

$200,000—$275,000 USD

StackAdapter's Enjoy:

• Highly competitive salary
• Retirement/ 401K/ Pension Savings globally
• Competitive Paid time off packages including birthday's off!
• Access to a comprehensive mental health care program
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, books etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave program
• A friendly, welcoming, and supportive culture
• Our social and team events!

Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies.

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability, superpower status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt.

StackAdapt is committed to providing an inclusive and accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require an accommodation, please let us know.

We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions.

About StackAdapt

We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:

G2 Top Software for 2026
2026 Best Workplaces™ for Young Talent and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising

2026 Winner in the (CTV/OTT) Product/Platform category for the 2026 ADWEEK Tech Stack Awards

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