Senior Copywriter

Senior CopyWriter Our Company Empowering everyone to create. Adobe empowers everyone, everywhere to imagine, create and bring digital experiences to life. From creators and students to small businesses, global enterprises and nonprofit organizations, customers choose Adobe products to create, collaborate, grow, and build remarkable experiences. We are looking for curious, ambitious makers who want to help define world‑class creativity in this new era. We believe the craft is more essential than ever while AI should help people create more, explore more, and unlock new possibilities while keeping creators at the center of the creative process. Adobe is amplifying human ingenuity with AI. Our Team Adobe Creative is Adobe's in-house brand‑creative engine, developing the ideas, campaigns, and assets that power Adobe's brand and business. We are part of the broader Content & Creative ("C&C") organization. We work alongside Adobe Content, which focuses on publishing and audience development through owned, earned, and partner channels; an Experiences team, which oversees Adobe's real‑world moments; and shared service teams spanning Video, Talent, Partnerships, and Production. Together, C&C commissions and produces work while equipping teams across Adobe's Global Marketing Organization and the company to create, adapt, and distribute high‑quality work with greater speed and consistency. The Opportunity Adobe makes the tools the world uses to create. Our own writing and storytelling should set the standard for what those tools make possible. Adobe Creative is looking for an exceptional Senior Copywriter to create clear, original and culturally relevant work across Adobe Creative's output. You will write across campaigns, multi‑platform storytelling, product narratives, brand films and live experiences, moving confidently between a sharp headline, a product narrative, a script, and a multi‑platform idea. Working alongside Copy leaders, Creative Directors, Designers, Strategists and Product partners, you will help turn complex briefs and technologies into language people can understand, feel and remember. You will be part of a new copywriting practice built for how brands communicate today. You will contribute to copywriters' rooms, help develop narratives and verbal systems, and use AI‑enabled tools to expand creative exploration without giving up human judgment, originality, or craft. You are a writer first. You still search for the unexpected line, challenge the first answer, and care deeply about every word. What You’ll Do Write Across the Work Create original copy across campaigns, multi‑platform storytelling, product narratives, brand films, and live experiences. Move fluidly between headlines, scripts, manifestos, product narratives, multi‑platform ideas and longer‑form storytelling. Translate complex product capabilities and audience insights into simple, human, and compelling language. Develop writing that feels recognizably Adobe without becoming corporate, repetitive or predictable. Carry copywriting work from early concept through final copy, maintaining quality across every stage. Adapt ideas across channels and formats without losing their meaning, voice, or emotional impact. Develop Ideas and Narratives Partner with Creative Directors, Copy leaders and Strategists to develop campaign platforms, creative territories and narrative frameworks. Contribute actively to copywriters’ rooms, concepting sessions and rapid creative development. Generate multiple approaches before refining toward the strongest idea. Help shape verbal systems that can support flagship storytelling and high‑velocity work. Bring a strong creative point of view to briefs, scripts, messaging, and creative presentations. Challenge language that feels generic, overly technical or disconnected from culture. Build Voice and Writing Systems Partner with Brand and Copy leadership to bring Adobe's verbal identity to life across real work. Help develop voice frameworks, messaging systems, naming approaches, and reusable writing tools. Create systems that help teams work faster without losing personality, clarity, or craft. Identify inconsistencies and opportunities to strengthen Adobe's voice through application. Share writing practices, references, and learning with the broader creative community. Advance AI‑Native Writing Use AI‑enabled writing and research tools throughout concepting, drafting, editing and iteration. Use generative tools to expand exploration rather than simply increase the volume of copy. Apply strong creative judgment to all AI‑assisted writing. Help define where AI can support speed and scale and where human authorship remains essential. Test emerging Adobe capabilities through real creative work and share useful feedback with Product teams. Apply responsible AI practices, including accuracy, authorship, provenance, creator rights and Content Credentials. Collaborate and Deliver Work closely with Designers, Art Directors, Motion teams, Strategists, Producers, Product and Product Marketing. Present work clearly, explain creative choices, and respond constructively to feedback. Partner with Production to ensure scripts and written ideas are executable without losing their creative intent. Collaborate with agency and specialist copywriters when external expertise is required. Maintain a high writing standard through fast timelines, multiple workstreams, and changing priorities. Take ownership of your work while contributing generously to the ideas of others. What You Need to Succeed You consider yourself a maker first. AI fluency is how you work, not a skill you are developing. 6+ years of experience in copywriting, creative writing, or related field. A standout portfolio spanning campaigns, scripts, multi‑platform storytelling, product narratives, or experiences. Exceptional copywriting and creative judgment, with the ability to make language clearer, sharper, and more memorable. The ability to move confidently between short‑form and long‑form writing. Strong conceptual thinking and experience developing ideas alongside multidisciplinary creative teams. Experience translating complex products or technologies into compelling human stories. Experience writing for different platforms, audiences, and cultural contexts. Familiarity with voice systems, messaging frameworks, naming, or verbal identity. Fluency with AI‑enabled writing tools and a clear perspective on how they support rather than replace human creativity. Strong presentation, communication, and collaboration skills. A genuine and current understanding of culture, entertainment, technology, media, and creator communities. Balancing speed, experimentation, and craft effectively. A maker mentality, intellectual curiosity and a commitment to continuously improving the work. About Adobe Adobe enables everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry‑leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Accessibility Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io. AI Use Guidelines for Interviews Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it's restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $105,100 – $206,150 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $142,400 – $206,150 In New York, the pay range for this position is $142,400 – $206,150 In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentive are in the form of the Annual Incentive Plan (AIP). State‑Specific Notices California Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr