Director of Membership & Marketing

This job was posted by : For more information, please see: Are you a strategic, people-focused leader who is passionate about marketing, building meaningful connections, and creating exceptional member experiences? We are seeking a**Director of Membership & Marketing**to lead the AYCCs membership and marketing strategyconnecting the full member journey from prospecting and acquisition through engagement, retention, and advocacy. In this role, youll provide strategic leadership across Membership Services, the Welcome Center, Child Watch, and membership-focused marketing initiatives. Youll guide audience engagement, shape campaigns and messaging, leverage data and insights to identify opportunities, and ensure the AYCC brand is represented consistently across departments and throughout the community. Youll also develop and empower a talented team, creating an environment where employees can grow, collaborate, and deliver outstanding service. If youre a collaborative and organized leader who can blend**marketing strategy, audience engagement, member experience, and team development**to advance a mission-driven organization, wed love to hear from you! Work Schedule WORK SCEHDULE**: Full-time 40 hours. Daytime, evening, and weekend work hours and special events as needed Benefits Health insurance Dental insurance Vision insurance 403b retirement plan Employer paid life insurance Supplemental life insurance Employer paid long term disability Short term disability Possibility of FREE childcare Free AYCC Membership Employee discounts and access to discount services Essential Functions Provide oversight for Membership Services, Marketing, and the Welcome Center. Understand and ensure all tasks and duties associated with Welcome Center are performed at a high level. Design, develop and implement a talent pipeline in the Welcome Center through structured training & development programs. Lead membership recruitment, engagement, and retention strategies. Set high-level marketing strategy for membership-related initiatives, including audience priorities, messaging direction, campaign goals, and measures of success, in coordination with leadership and program departments. Develop, guide and implement strategic member engagement initiatives, including special events, open houses, promotional campaigns, and other outreach efforts that support membership growth and retention. Leverage membership data, technology, reporting, and audience insights to identify opportunities, inform targeted engagement, and continuously improve the member experience. Manage membership software & data and produce all related reports in a timely fashion. Ensure systems are in place to manage, track, & approve financial transactions including registrations and financial assistance, in accordance with AYCC Financial Policies. Provide guidance and oversight of AYCC Brand implementation, including internal & external marketing materials, promotional items, and resale merchandise. Oversee the Child Watch program, including staff supervision, coverage, space safety and organization, registrations, reporting, and usage data. Work collaboratively with the Finance department to develop an annual budget and oversee its implementation. Design effective budget models, complete analysis of department financials, and share information with designated committees. Accomplish department and organizational objectives by managing staff and their performance, planning, scheduling, and evaluating staff, recruiting, selecting, orienting, and training staff, coaching employees to foster growth opportunities and completing required paperwork in a timely manner. Recruit and manage, plan and schedule, orient and train volunteers and complete required volunteer paperwork in a timely manner and in accordance with HR processes. Provide high-level brand stewardship by ensuring consistency of message, tone, and visual identity in materials produced by all departments before dissemination. Skills & Competencies Solid leadership skills Create and maintain professional relationships with patrons and staff members. Inspirational to others Ability to work independently and as part of a team Accurate and timely work results Ability to research and identify issues and work toward a solution Exhibit a positive, professional, and collaborative attitude with all internal and external customers, supervisors, board members and co-workers. Maintain confidentiality. Ability To Think Strategically About Marketing, Audience Engagement, brand alignment, and membership growth. Delegation skills Help ensure a healthy and safe working and visiting environment. #J-18808-Ljbffr Alfond Youth & Community Center