SEO, GEO/AEO & Performance Marketing Expert Analyst

Position: SEO, GEO/AEO & Performance Marketing Expert Analyst

Location: Malvern PA (Onsite)

Duration: Fulltime

Job Description

SEO, GEO, AEO Expert

• The AEO/GEO/ SEO specialist works to support SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) initiatives. This rule focuses on executing and optimizing programs that improve discoverability across traditional search engines and AI-driven answer platforms, while supporting business growth through organic visibility, citation performance, and actionable insights

Must Have Technical/Functional Skills

• 3-5 years of related SEO, digital marketing, content optimization, or search strategy experience.
• Foundational knowledge of SEO principles, analytics, and content optimization best practices.
• Experience with GEO, AEO, LLM-focused SEO, or AI visibility initiatives
• Working familiarity with tools such as Google Search Console, Conductor, Screaming frog and other similar platforms
• Understanding of structured/ markdown content, schema, semantic search, and AI readable content best practices
• Strong analytical, communication, and cross-functional collaboration skills

Role Responsibilities

• Develop and execute strategy to support SEO, GEO, AEO and AISO initiatives that improve visibility across traditional search and AI-generated search experiences.
• Serve as consultative expert for content production teams to ensure website content is optimized for search and AI-driven discoverability, citation and summarization
• Apply structured, semantic, and question-led content approaches that improve extractability, clarity, and topical authority
• Support technical optimization efforts including structured data, schema, internal linking and other best practices that enhance search and AI visibility
• Track, analyze, and report on organic search performance, AI visibility, share of voice, citations and related KPIs; turn findings into actionable recommendations.
• Collaborate with marketing, content, product, analytics, and technical teams to prioritize work, communicate status, and support execution
• Collaborate with other divisional SEO/ GEO leads to share best practices and ensure coverage for contingency purposes.
• Proactively stay abreast of ever changing LLM environment.
• Identify opportunities, risks, and experiments related to search and AI visibility, escalating issues and sharing learnings with stakeholders as needed.
• Participate in special projects and perform other duties as assigned.

Expertise Needed:

• Traditional SEO, GEO, AEO and AI search optimization
• AI-driven discovery, citation, and answer visibility across platforms such as ChatGPT, Claude, Perplexity, Gemini, and Google AI ov erviews
• Structured, semantic, and entity-based content optimization for AI comprehension
• Performance measurement, experimentation, and reporting across organic and AI visibility channels
• Certification in SEO related tools.