Director of Sales, Marketing & Events

Job Description

Set along the iconic shoreline of Collins Avenue in Miami Beach's coveted Mid-Beach neighborhood, Andaz Miami Beach Resort & Spa invites guests to experience the destination through a distinctive lens of luxury, creativity, and local connection. Housed within a reimagined Art Deco landmark, the resort seamlessly blends Miami's rich architectural heritage with contemporary sophistication, creating a vibrant oceanfront retreat where every detail inspires discovery.

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From sunrise along the Atlantic to evenings shaped by culture, cuisine, and connection, Andaz Miami Beach offers experiences that unfold effortlessly. Expansive ocean-view accommodations and private terraces frame breathtaking views of the Atlantic Ocean and Miami skyline, while two sparkling pools, an indulgent full-service spa, and a state-of-the-art fitness center provide moments of relaxation and renewal.

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At the heart of the resort's culinary experience is destination dining by José Andrés, where Mediterranean influences meet the energy and flavor of Miami. Thoughtfully curated design, intuitive service, and a spirit of genuine hospitality create memorable moments that feel both personal and unexpected.

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As Andaz Miami Beach embarks on an exciting new chapter following its transformative guest room renovation, we are seeking a visionary Director of Sales, Marketing & Events to elevate the resort's presence within the luxury hospitality landscape and drive exceptional commercial performance.

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Position Overview

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The Director of Sales, Marketing & Events serves as the strategic architect of the resort's commercial success, leading an integrated sales, marketing, and events strategy that positions Andaz Miami Beach as one of South Florida's most sought-after luxury destinations.

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Reporting directly to the General Manager, with strategic oversight from the Regional Vice President of Sales & Events, this executive leader will champion revenue growth, market share expansion, brand visibility, and guest engagement across all segments. Through innovative marketing initiatives, strategic partnerships, compelling storytelling, and targeted business development efforts, the Director will bring the resort's unique identity to life while maximizing the impact of the property's recent transformation.

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This role calls for a dynamic commercial leader who understands both the art and science of luxury hospitality. The ideal candidate will leverage market intelligence, data-driven insights, and deep industry relationships to attract discerning leisure travelers, high-value group business, and exceptional events that align with the Andaz brand promise.

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Leadership & Strategic Impact

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As a key member of the executive leadership team, the Director of Sales, Marketing & Events will oversee all aspects of Sales, Marketing, and Events operations, including:

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• Driving overall commercial strategy, revenue performance, and market positioning.
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• Leading annual business planning, forecasting, budgeting, and departmental P&L performance.
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• Developing innovative luxury marketing campaigns that elevate awareness, drive demand, and strengthen brand affinity.
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• Cultivating strategic partnerships within the travel, lifestyle, entertainment, and luxury sectors to enhance visibility and market reach.
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• Positioning the resort's newly transformed guestrooms and enhanced guest experience at the forefront of all sales and marketing initiatives.
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• Ensuring exceptional execution across group sales, catering, event planning, and leisure travel channels.
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• Delivering insightful and compelling presentations to ownership, highlighting revenue performance, market trends, forward-looking forecasts, and strategic opportunities.
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Serving as a trusted advisor to ownership and senior leadership, this individual must possess the executive presence, business acumen, and strategic vision necessary to influence decisions and drive long-term success.

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Culture & People Leadership

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At Andaz Miami Beach Resort & Spa, we seek colleagues who create remarkable experiences through authentic connections, thoughtful attention, and effortless luxury. Guided by Hyatt's purpose of caring for people so they can be their best, we believe extraordinary hospitality begins with extraordinary teams.

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The Director of Sales, Marketing & Events will inspire, mentor, and develop a high-performing team of sales, marketing, and events professionals while fostering a culture of collaboration, accountability, innovation, and inclusion. This leader will champion talent development, strengthen engagement, and cultivate an environment where individuals are empowered to achieve both personal and professional success.

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Qualifications

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• Proven leadership experience in hotel sales, marketing, and events, with significant luxury hospitality experience strongly preferred.
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• Demonstrated success leading commercial strategy and driving revenue growth within a high-end resort or lifestyle hospitality environment.
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• Exceptional executive presence and presentation skills with experience communicating to ownership groups and senior stakeholders.
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• Relationship-driven leader with a passion for developing talent and fostering highly engaged teams.
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• Strategic and innovative thinker with the ability to identify opportunities, challenge conventional approaches, and deliver measurable results.
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• Strong expertise in luxury brand marketing, advertising, digital engagement, and social media strategy.
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• Outstanding written, verbal, and interpersonal communication skills.
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• Exceptional organizational, analytical, and time management abilities.
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• Proficiency with Microsoft Office and hotel sales, CRM, and revenue management systems.
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• Deep understanding of market trends, competitive positioning, and luxury consumer behavior.
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Why Join Andaz Miami Beach Resort & Spa

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This is a unique opportunity to shape the commercial future of one of Miami Beach's most exciting luxury resort transformations. As Director of Sales, Marketing & Events, you will play a defining role in positioning Andaz Miami Beach as a destination where culture, creativity, and elevated hospitality come together to create unforgettable experiences for guests from around the world.