Email Marketing Manager

Role Description

We’re looking for a HubSpot-expert Email Marketing Manager to lead our communication strategy for a database of over 500,000 contacts. This isn't just about newsletters; it’s about managing high-volume, highly segmented journeys for a diverse range of SMB industries.

In this role, you’ll act as the architect of our customer lifecycle, balancing complex HubSpot/Salesforce automation with high-converting creative.

If you’re an analytical marketer who thrives on A/B testing, experimentation, and finding creative ways to personalize the customer experience at scale, we want to talk to you.

Please note: This is a 12-month parental leave contract.

Responsibilities

• Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences.
• Ensure precise targeting by managing schedules, automation, and effective audience segmentation.
• Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting.
• Write high-converting copy and collaborate on visually effective email templates and layouts.
• Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement.
• Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics.
• Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization.
• Identify and implement practical AI applications to improve marketing effectiveness and personalization.

Qualifications

• 5+ years in email focused marketing roles.
• Strong, recent hands-on experience with both HubSpot and Salesforce.
• Ability to manage the full campaign lifecycle from initial planning through launch.
• Deep understanding of automation, customer journey orchestration, and list health.
• Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E-commerce).
• Demonstrated ability to translate campaign data into improved conversion rates.
• Strong copywriting expertise with an eye for design and template structure.
• A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing.

Requirements

• $100,000 - $125,000 a year.
• The salary range for this role is $100,000 to $125,000, not including the annual discretionary bonus and any additional performance-based incentives.
• The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.
• As part of our comprehensive compensation and benefits program, employees may also be eligible for performance-based case incentive awards.

Benefits

• Remote-first setup for added flexibility.
• Home office allowance to create a comfortable workspace.
• Top-tier tech: "Office in a box" with all necessary tech equipment.
• Half days before public holidays: Enjoy half days before long weekends.
• Flexible health and dental plans for families, including mental health support.
• Health & personal spending accounts to invest in wellness your way.
• Parental leave top-up, because family comes first.
• Education assistance reimbursement for courses, conferences, books, and memberships.
• Opportunities to learn from industry experts and grow your career.
• Weekly Friday huddles to share updates and connect across teams.
• Virtual & in-person team-building events to strengthen our culture.