Senior Performance Marketing Manager

Role Description

As the Senior Performance Marketing Manager , Direct Mail and Offline Growth , you will own one of Upstart’s most impactful acquisition channels end-to-end, with a primary focus on our Home Equity Line of Credit (HELOC) product. This is one of the company’s fastest-growing and most strategically important offerings. You will define channel strategy, optimize targeting and creative, and lead execution to drive efficient, incremental growth. This role offers significant ownership, including P&L responsibility, and the opportunity to solve complex, high-impact problems in partnership with cross-functional teams.

How you’ll make an impact

• Own end-to-end Direct Mail strategy and execution for HELOC, including audience targeting, creative development, testing, and campaign operations.
• Build our broader offline growth channels (OOH, linear TV, and brand testing).
• Manage and optimize millions in annual spend, with accountability for ROI and incremental business impact.
• Partner with Machine Learning and Data Science teams to develop and refine targeting models that improve customer acquisition efficiency.
• Design and execute rigorous testing frameworks (e.g., incrementality, geo-lift, A/B testing) to evaluate performance and inform strategy.
• Analyze campaign and customer data to generate insights and translate findings into actionable growth opportunities.
• Develop new playbooks to reach and convert underserved or underperforming customer segments, including emerging HELOC use cases.
• Collaborate cross-functionally with Product, Engineering, Analytics, and Creative to scale channel performance and influence roadmap decisions.
• Communicate strategy, performance, and insights to leadership, connecting channel outcomes to broader business goals.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing roles.
• Experience owning and executing end-to-end marketing campaigns, including strategy, testing, and performance analysis.
• Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes.
• Experience designing and analyzing controlled experiments (e.g., A/B testing, incrementality testing, or similar methodologies).

Requirements

• Experience with Direct Mail marketing strategy, execution, or channel ownership.
• Experience working across multiple marketing channels (e.g., digital, offline, lifecycle).
• Knowledge of measurement frameworks such as incrementality testing, geo-lift, or attribution modeling.
• Experience working in regulated industries such as financial services, insurance, or healthcare.
• Skills in SQL, Looker, or similar tools to analyze and interpret large datasets.

Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly.
• Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year.
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees.
• Affordable medical, dental, and vision coverage, with multiple plan options - Upstart covers 90% to 100% of the cost depending on the plans you choose.
• Health Savings Account contributions from Upstart for eligible plans.
• Income protection benefits, including company-paid Basic Life, AD&D, and Short- and Long-Term Disability coverage, with options to purchase supplemental coverage.
• Paid time off, sick and safe time, and company holidays.
• Paid family and parental leave to support caregiving and major life moments.
• Family-centered benefits through Carrot and Cleo, supporting fertility, parenthood, and caregiving.
• Employee Assistance Program (EAP) offering mental health support and life-centered resources.
• Financial wellness resources, including access to financial planning tools and a financial concierge service.
• Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you.
• Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from.
• Connection and community through team events and onsites, all-company updates, and employee resource groups (ERGs).
• Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our four offices, located in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!).