Senior Performance Marketing Manager

Role Description

We’re looking for a data-driven Senior Performance Marketing Manager to manage and scale our paid acquisition efforts across core channels to drive efficient, high-quality customer growth for Greenlight. This role will be responsible for optimizing CAC/LTV, advancing bidding and automation strategies, and building scalable performance marketing systems that accelerate both growth and efficiency.

Your day to day:

• Own Performance Marketing Execution: Hands-on, end-to-end performance marketing strategy driving efficient customer acquisition and long-term revenue (LTV) growth on dedicated channels and identified areas of the business.
• Optimize Marketing Acquisition Execution: Manage and scale core performance channels with expertise on Meta Ads, Google Ads (Search, YouTube, PMax) and other core performance/direct response marketing channels; continuously optimizing toward CAC, ROAS, and LTV targets.
• Execute Advanced Bidding & Optimization: Leverage deep expertise in platform algorithms, bidding strategies, audience signals, and campaign structures to drive double-digit gains in both growth and efficiency.
• Build Scalable Growth Engines: Develop and execute integrated, performance-driven marketing plans across paid, owned, and partner channels, aligning messaging, creative, and user experience to maximize conversion while maintaining Greenlight brand standards.
• Manage Marketing Investment Portfolio: Own budget allocation and optimization across campaigns using a portfolio approach, dynamically shifting spend to maximize marginal returns and scale efficiently.
• Understand Unit Economics and Contribute to Channel Forecasting: Build and manage detailed forecasts across spend, volume, and efficiency metrics (e.g., CAC, LTV, ROAS, payback), using data to inform decisions and ensure sustainable, profitable growth.
• Optimize the Funnel End-to-End Through Cross-Functional Teams: Identify and execute opportunities across the acquisition funnel, from ad creative through landing page and onboarding, leveraging CRO, creative testing, and audience iteration to improve conversion rates and LTV/CAC ratios.
• Drive Automation & Operational Excellence: Implement automation, AI tools, and scripting to improve campaign management velocity, reporting, and optimization workflows—establishing repeatable processes that increase speed, accuracy, and scale.
• Establish Scalable Testing Frameworks: Build and operationalize statistically rigorous testing frameworks across channels, creatives, and landing experiences to enable rapid experimentation and continuous performance gains.
• Translate Ecosystem Strategy into Action: Understand the role of each channel within the broader marketing ecosystem, leveraging attribution models and channel-specific metrics to optimize overall performance and business outcomes.

Qualifications

• 8+ years of experience in performance marketing or growth, with deep hands-on ownership and expertise of key performance marketing channels; Meta Ads, programmatic media, Google Ads (Search, YouTube, PMax).
• Proven track record of driving double-digit growth and efficiency improvements in CAC reduction + LTV increases over short time horizons (i.e., quarterly YoY).
• Deep understanding of platform algorithms, bidding strategies, and campaign optimization techniques across major paid channels.
• Strong experience with programmatic buying and bidding strategies, with the ability to evaluate and scale incremental channels.
• Expertise in unit economics and forecasting, including CAC, LTV, contribution margin, and payback periods.
• Experience implementing automation (AI tools, scripts, workflow systems) to improve execution speed and marketing performance.
• Strong background in creative testing, CRO, and funnel optimization, with a data-driven experimentation mindset.
• Experience managing both DTC ecommerce and/or subscription products and cross-selling.
• Demonstrated ability to operate as a highly autonomous individual contributor, owning strategy and execution end-to-end.
• Strong cross-functional collaborator, able to influence product, analytics, and creative teams to unlock growth.

Benefits

• Medical, dental, vision, and HSA match
• Paid life insurance, AD&D, and disability benefits
• Traditional 401k with company match
• Unlimited PTO
• Paid company holidays and pop-up bonus holidays
• Professional development stipends
• Mental health resources
• 1:1 financial planners
• Fertility healthcare
• 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
• Flexible WFH, both remote and in-office opportunities
• Fully stocked kitchen, catered lunches, and occasional in-office happy hours
• Employee resource groups