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SEO & Generative Search Specialist - 100% Remoto

Zemsania SL

Senior SEO & Generative Search Specialist | 100% Remoto Descripción de la oportunidad Buscamos un/a profesional Senior de SEO y Marketing Digital con visión estratégica y técnica para trabajar en la evolución de la autoridad digital de una marca y su posicionamiento en buscadores, motores de búsqueda generativos e IA . La persona seleccionada tendrá un papel clave en la definición de estrategias E-E-A-T, YMYL y SEO , trabajando sobre la arquitectura semántica, contenidos y señales de autoridad digital. ¿Cuál será tu misión? Diseñar y desarrollar estrategias de E-E-A-T y YMYL para diferentes equipos y canales digitales. Definir directrices de autoridad digital para canales propios, ganados y pagados. Auditar la salud semántica de los activos digitales para facilitar su correcta interpretación por buscadores e IAs. Identificar oportunidades y brechas de autoridad frente a la competencia. Colaborar con equipos de Data Analytics, Marketing, Ventas Digitales y Brand . Crear metodologías y frameworks para mejorar el posicionamiento y la autoridad digital. Analizar cómo los motores de búsqueda generativos y LLMs interpretan los contenidos. Traducir conceptos técnicos y algorítmicos en recomendaciones y guías prácticas. ¿Qué buscamos? +5 años de experiencia en SEO , especialmente en estrategia y liderazgo SEO. Experiencia sólida en E-E-A-T y Google Search Quality Guidelines. Conocimientos de arquitectura de información, datos estructurados (Schema) y Knowledge Graphs . Experiencia diseñando frameworks y metodologías SEO . Conocimientos sobre buscadores generativos, IA y LLMs . Capacidad analítica y orientación estratégica. Experiencia trabajando con múltiples equipos y stakeholders. Conocimientos de SMO y ASO . Manejo de herramientas como Google Search Console, Semrush, Majestic y Screaming Frog . Experiencia con herramientas de analítica como Google Analytics, Adobe Analytics y Looker Studio . Valorable conocimiento de herramientas de tracking de prompts como Profound o similares. Inglés C1 / nivel alto . Condiciones Modalidad: 100% remoto. Ubicación: España. Proyecto: estrategia SEO, autoridad digital y posicionamiento en entornos generativos. Experiencia: +4 años. Inglés: C1. #J-18808-Ljbffr Zemsania SL

Vacancy posted 1 day ago
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