Senior Digital Marketing Specialist - Email

Senior Digital Marketing Specialist – Email American National - Marina Plaza, 2450 South Shore Blvd, League City, Texas, United States of America Job Description Lead Email Marketing That Drives Customer Engagement and Business Results. We're seeking a Senior Digital Marketing Specialist – Email to own the strategy, execution, and optimization of our enterprise email marketing programs. This role is focused primarily on email marketing while partnering across web, social, sales, and customer engagement channels to create seamless customer experiences. You\'ll leverage marketing automation technology, audience insights, and performance analytics to build campaigns that move customers through the funnel and generate measurable impact. What You'll Do Own the enterprise email marketing channel and campaign execution Build and optimize customer journeys and lifecycle campaigns Manage audience segmentation and personalization strategies Execute campaigns within Salesforce Marketing Cloud, Marketo, or similar platforms Analyze campaign results and identify opportunities for improvement Develop and execute testing strategies to improve engagement and conversion Collaborate with creative, product, analytics, and compliance teams Support integrated marketing initiatives across multiple channels Mentor junior marketing team members Continuously improve campaign processes and operational efficiency What You'll Bring 4–6 years of digital marketing, email marketing, or campaign management experience Strong marketing automation platform experience Knowledge of audience segmentation and lifecycle marketing Experience analyzing campaign performance and delivering insights Strong communication and collaboration skills Ability to manage multiple priorities and projects HTML/CSS and SQL knowledge preferred Additional Information Job titles may span multiple career levels. Base pay is determined by a variety of factors, including training, transferable skills, relevant experience, business needs, and market conditions. Compensation is subject to change and may be modified in the future. This job posting outlines the general nature and level of work for this role and is not intended to be a comprehensive list of duties, responsibilities, or qualifications. We are committed to building a diverse and inclusive workplace, and we encourage candidates to apply even if their experience does not perfectly align with every qualification- you may be a strong fit for this role or other opportunities at American National. American National offers a comprehensive benefits package supporting employees’ health, financial security, and well‑being, including multiple medical plan options, dental and vision coverage, basic life insurance, and health savings accounts. Employees are automatically enrolled in a company‑funded 401(k) plan, receive paid time off and holidays, and work in an inclusive, people‑first culture that values flexibility, work‑life balance, professional growth, and a casual dress environment. American National is a financially strong and stable insurance organization with a legacy of trust and impact dating back to 1905. We’re committed to supporting our employees as they build meaningful careers while helping protect what matters most to our customers and communities. Guided by our core values- Financial Strength, Integrity, Respect, Service, and Teamwork (FIRST)- we foster a collaborative, people‑centered workplace where individuals are encouraged to grow, contribute, and make a difference today and for the future. Learn more about our company, by following us on social media:LinkedIn ,Facebook ,Instagram . Hiring Practices American National’s recruitment policies help us place individuals in a timely and efficient manner, and only the most qualified candidates will be contacted by our recruiting team. Candidates may check the status of their application by logging into their account. While candidates may choose to use artificial intelligence (AI) tools for personal interview preparation, the use of AI or automated tools is not permitted during any live or recorded interview, assessment, or at any stage of the application process where original candidate responses are required. Candidates are expected to represent their own qualifications, skills, and experiences throughout the hiring process. American National does not accept unsolicited resumes or candidate submissions from third‑party recruitment agencies without a valid, signed agreement in place, and no fees will be paid for unauthorized submissions. Additionally, American National’s ability to sponsor employment‑based immigration authorization is limited and available only for certain positions based on business needs and role requirements. American National is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information or any other legally protected categories. American National is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. American National - Marina Plaza, 2450 South Shore Blvd, League City, Texas, United States of America #J-18808-Ljbffr American Indemnity