Paid Media Specialist (Remote)

Role Type: Full-Time / Paid Media Execution

Reports To: Director of Paid Media

Focus: Hands-on campaign builds, management, and optimization across Meta, Google Ads, and Microsoft Ads

The Opportunity

The Limitless Agency is hiring a Paid Media Specialist to own the in-platform work across our paid media accounts. You will build the campaigns, run the daily and weekly analysis, make the optimizations, and keep every account moving.

This role exists to give our Director of Paid Media a true right hand. When you own the build outs and the day to day, he gets to spend his time on strategy, process, and growing the department. You are the engine that turns the expertise we already have into results in platform.

That does not mean you just take orders. We want someone who digs into the data, spots what is working and what is not, and comes forward with recommendations before anyone asks.

Our client mix spans local service businesses (home services, legal, medical and dental practices), professional services, B2B, and eCommerce brands. You will see a wide range of business models, budgets, and goals, not one narrow vertical.

If you love being in the platforms, you learn fast, and you get a real kick out of turning an average account into a great one, this role is for you.

What You Will Own

• Campaign Builds and Launches: Build new campaigns in Meta, Google Ads,Microsoft Ads, Vibe.co Ads, OpenAI Ads, and others, from the ground up. Structure, targeting, budgets, bidding, ad copy, and a tracking check before anything goes live.
• Day to Day Account Management: Own in-platform management on your accounts. Budget pacing, bids, search terms, audiences, placements. Nothing sits.
• Daily and Weekly Analysis: Review performance on a set cadence, catch problems early, and turn what you find into clear optimizations.
• Proactive Recommendations: Bring ideas to the Director of Paid Media with the data to back them up. New tests, budget shifts, structure changes, new geos. You do not wait to be asked.
• Copy and Creative Direction: Write performance ad copy and build creative briefs for our design team. Read what is winning in the account and brief the next round of iterations on it. You are not the designer, but you know what a good ad looks like and why it converts.
• New Platforms: Set up and manage additional channels as clients need them (for example, CTV through Vibe), and stay curious about what else could work.
• Quality Control: Confirm conversions are firing, UTMs are clean, and landing pages match the ad before spend goes out the door.
• Task Execution: Work your paid media tasks in Teamwork with clear status, so account managers and the Director always know exactly where things stand.

Who You Are

• An investigator. You do not just push buttons. You ask why a number moved and you keep digging until you know.
• A doer. Builds, edits, launches: you knock them out quickly and cleanly, and you take pride in a well built account.
• Hungry to learn. You actually like this stuff. You pick up new platforms and features fast, and you want to keep getting better at your craft.
• Performance creative minded. You think critically about copy and creative, and you can explain why one ad beats another.
• Organized. You manage multiple accounts at once without dropping anything.
• Over communicative. You flag risks early, give clear updates, and never go quiet.
• AI fluent. You use tools like Claude to analyze data, summarize performance, and move faster.
• Low ego. Some days you are pitching a new test, some days you are cleaning up search terms. Both matter.

Required Proficiency

Experience

• Proven experience building campaigns from scratch, not just optimizing ones someone else built.
• Hands-on with Meta Ads Manager and Google Ads. Microsoft Ads experience, or the ability to ramp on it quickly.
• Strong written English. You will write ad copy and creative briefs regularly.

Tools

• Ad Platforms: Meta Ads Manager, Google Ads, Microsoft Advertising, Vibe.co Ads, OpenAI Ads, and more.
• Analytics: GA4 and Looker Studio. You can find the number and know when it looks wrong.
• Project Management: Teamwork, Asana, ClickUp, or similar. You will live in Teamwork here.
• AI: Claude, ChatGPT, or Gemini in your daily workflow, especially for analysis and summaries.

Nice to Have

• Conversion tracking experience (Google Tag Manager, pixels, conversion APIs, offline or CRM conversions).
• A creative or copywriting background.
• Experience with CTV or programmatic platforms such as Vibe, or with LinkedIn Ads.
• CRM experience (HubSpot, GoHighLevel).
• Lead generation experience for local service, legal, or B2B clients.

Core Values (Do You Fit?)

• Uncompromising Ownership: You care about the quality of every deliverable that carries our name.
• Data Makes Decisions: You rely on evidence, not guesswork.
• Principled Adaptability: You handle shifting priorities with resilience and logic.
• Strategic Creativity: You look past the checklist to find a better way.
• Collaborative Growth: You are committed to your own development and to lifting the people around you.

What We Offer

• Base Salary: $60,000/year, moving to $70,000 after successful 90-days
• Full-Time, Remote: Work from anywhere, as long as you are available during standard business hours.
• Benefits: Base health plan covered by The Limitless Agency, with dependent, spouse, and higher-tier plan options available. Dental, vision, and life insurance plus FSA.
• Time Off: 13 days PTO in year one, plus 11 paid holidays.
• Direct Mentorship: Work side by side with our Director of Paid Media every day, and directly with our founders and department directors. You will learn fast and get real exposure across paid social, search, and emerging channels.