Product Marketing Manager

Product Marketing Manager Job Description Education: Bachelor's degree in Marketing, Business, or a related field required. Preferred Education: Master's degree in Business Administration (MBA) or a similar advanced degree preferred, but not required. Equivalent practical experience in product marketing or a related role will also be considered. Continuous learning mindset with a demonstrated commitment to staying current with industry trends and best practices. Relevant certifications or coursework in product marketing, digital marketing, or market research is a plus. Required Skills: Proven experience in product marketing, with a strong background in the fintech or lending industry. Excellent strategic thinking and analytical skills, with the ability to translate complex data into actionable insights. Strong communication and storytelling abilities, capable of crafting compelling messaging and positioning for diverse audiences. Proficiency in market research and competitive analysis, with a keen understanding of customer needs and market trends. Demonstrated success in cross-functional collaboration, particularly with product, sales, and customer success teams. Experience with marketing automation tools and CRM platforms, such as Marketo, HubSpot, or Salesforce. Familiarity with QuickBooks products and the small business ecosystem is a plus. Job Summary: Manages the marketing activities and programs for the organization. Focus will be on Mid-Market and enabling the Sales and CS teams to reach and convert high-value customers with sales enablement materials, customer evidence, and powerful messaging and insights about our customers. Develops and implements marketing plans to serve the business objectives. Stays abreast of changes in the marketing environment and coordinates market research projects. Selects and manages ongoing relationships with different marketing vendors. May oversee advertising, events, and public relationships. Manages subordinate staff in the day-to-day performance of their jobs. True first-level manager. Ensures that project/department milestones/goals are met and adheres to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes.

• *Only those lawfully authorized to work in the designated country associated with the position will be considered.**
• *Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.** Rose International