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Director, New Business Development (Agency Vertical)

$93.8k - $170k

NielsenIQ

Director, New Business Development (Agency Vertical)

This is an exciting opportunity to play a key role in expanding NielsenIQ's (NIQ) footprint within the media agency space. Your primary responsibility will be to engage with media agencies, developing and executing a strategic sales plan to increase revenue through NIQ audience data, planning and measurement solutions. Leveraging your industry expertise, you will drive long-term client relationships, optimize client investments, and help agencies utilize NIQ's data to improve audience targeting, planning and campaign measurement. We're looking for someone with digital and data sales experience. The ideal candidate will be determined, self-motivated, and willing to go the extra mile while hunting for new business. We are looking for an out-of-the box thinker who can capitalize on new opportunities and thrive in a strong team-based environment.

Key responsibilities:

  • Responsible for prospecting, networking, and developing new business opportunities with media agencies.
  • Employ a consultative approach to deeply understand clients' needs and position NIQ solutions to solve their business challenges.
  • Communicate effectively with clients both written and orally and provide excellent customer support.
  • Generating sales leads and maintaining a pipeline of sales opportunities across a portfolio of clients consistent with NIQ's growth strategy.
  • Negotiate annual or multi-year contracts and ensure maximum renewal rate.
  • Develop insightful presentations and educate clients on current NIQ capabilities and resources.
  • Achieving sales quota consistent with NIQ margin goals and delivery expectations.
  • Collaborate with Customer Success and Product teams to ensure client satisfaction, renewal and growth which each account.

Qualifications:

  • Minimum 8 years of experience in business development or sales, preferably within the media agency, ad tech or data analytics space.
  • Strong understanding of programmatic, audience data, measurement solutions and media buying processes within media agencies.
  • Established contacts within Media & Social Agencies required
  • Proven track record of meeting or exceeding sales targets and growing revenue with large enterprise clients.
  • Exceptional relationship-building, negotiation, and communication skills.
  • Experienced in scoping and developing proposals and negotiation strategies.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Excellent sales pipeline management skills with a track record of predictability and consistency.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.
  • Proficient in Microsoft Office software.
  • BA with a concentration in Communications, Marketing or Media a plus.

US Benefits:

  • Comprehensive healthcare plan (medical, Rx, dental and vision)
  • Flexible spending accounts and Health Savings Accounts (including company contributions)
  • Life and AD&D insurance
  • 401(k) retirement plan including company matching contributions
  • Disability insurance
  • Tuition Reimbursement

This role has a market-competitive salary with an anticipated base compensation of the following range: $93,800.00 - $170,000.00. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.

Our Benefits:

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)
Vacancy posted 12 hours ago
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