Vice President of Media and Advertising

The Vice President Media & Advertising is responsible for leading Caesars’ enterprise-wide brick and mortar property advertising and paid media strategy, including media planning, buying, optimization, governance, and performance measurement across all channels. This role serves as the central owner of media investment for the enterprise, ensuring that advertising dollars are deployed efficiently, consistently, and in direct alignment with brand, acquisition, and revenue objectives. Reporting to the Chief Marketing Officer, the VP provides strategic leadership across national, regional, and programmatic media efforts while enabling strong execution through a distributed media organization. The role partners closely with Finance, Analytics, Procurement, Brand, Digital, and Regional Marketing leaders to maximize ROI, drive accountability, and scale best‑in‑class media capabilities across the enterprise. #J-18808-Ljbffr