Brand Ambassador (NYC)

Job Description

Lake Hour Brand Ambassador Part-Time | Hourly | 1099 Contractor

Lake Hour is a premium RTD cocktail brand crafting vodka iced teas and vodka & tequila seltzers, made for the moments you didn’t plan on staying, but did anyway.

We’re looking for a motivated, well-connected self-starter to help grow Lake Hour locally. This role is ideal for someone eager to gain hands-on experience in brand marketing and events, and who naturally brings people together. As a Brand Ambassador, you’ll bring Lake Hour to life at tastings, events, and local activations, building real connections and creating memorable first impressions.

What You’ll Do:

As a Lake Hour Brand Ambassador, you’ll represent the brand in-market and in-community, driving awareness, trial, and authentic connection.

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• Represent Lake Hour at off-premise tastings (grocery & liquor stores) and on-premise activations (bars, restaurants, and venues)
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• Introduce consumers to Lake Hour’s premium RTD cocktails, flavor profiles, and brand story in a clear, approachable way
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• Set up, execute, and break down sampling stations and small-scale activations
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• Create positive first impressions that drive brand awareness and repeat purchase
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• Host Lake Hour nights, tastings, and small local events
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• Share Lake Hour authentically within your network and on social channels
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• Create simple content (photos, videos, stories) from events and activations
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• Gather on-the-ground feedback and share insights, photos, and event recaps with the Lake Hour team
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• Represent the brand responsibly and compliantly, following all state laws and company guidelines
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You Might Be a Great Fit If You:

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• Are interested in gaining experience in brand marketing, events, or partnerships
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• You’re a self-starter who brings ideas to the table and takes initiative
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• Are a natural connector who enjoys bringing people together
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• Are outgoing, reliable, and comfortable starting conversations
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• Have strong relationships in your local community
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• Want hands-on experience helping grow an emerging brand
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What We’re Looking For:

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• 21+ years of age
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• Available for flexible shifts, including evenings and weekends
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• Reliable transportation required
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• A genuine enthusiasm for Lake Hour—you don’t just like the product, you get the vibe
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• Naturally organized and dependable, able to work independently while staying connected to a team
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• Clear, confident communicator who can think on their feet and adapt in the moment
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• Warm, outgoing, and comfortable starting conversations with people you’ve never met
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• Thoughtful and observant, with an ability to read a room and adjust your approach
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• Comfortable with light physical work, including standing for events, setting up displays, and carrying product
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• Familiarity with Google Suite and/or Microsoft Office is a plus, but not required
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