Senior Vice President, Digital

New York, United States

Requirements

Kada Recruiting is partnering with an award-winning public relations and digital marketing agency. Their diverse team of experts includes Public Relations & Communications Experts, Digital Mavens, and Research and Analytics Gurus. They build and deliver integrated marketing campaigns, transcending our heritage in PR. They breed a collaborative culture, drawing on influence and learnings from all marketing disciplines to build something new. Their clients, awards, and business success all speak for themselves.

This company thrives from their restless discontent, constantly looking to elevate their work and their skill set. They're building out a team of high performers with an uncommon level of modesty because no one is above the work. From every level, anyone can and does jump in. You’ll never hear this company say “That’s not my job”. You’ll find it rewarding to work on their clientele coupled with their no-ego approach.

This company is based in Manhattan and they operate on a hybrid schedule(in-office Tuesday-Thursday/remote Monday & Friday)

Annual Base Salary Range: $157,000-$248,000

This company is looking for a dynamic and energetic leader to join their Digital Team as Senior Vice President. This position provides the opportunity to lead a collaborative team in a fast-paced, creative environment on a wide variety of businesses, and to shape the development of the digital team and the growth of the entire agency.

A successful Senior Vice President will have a creative and analytic mind for all things digital, a proven track record of executing and generating results for social media, influencer, and paid campaigns, and prior success managing a small growth-oriented team. This person should be motivated by driving strategy and overall team development. They expect team members at this level to have an inner sense of “restless discontent,” i.e. they are constantly looking to elevate their client work and their personal skill set and helping everyone on their team to do the same.

Passion and enthusiasm for the work, as well as team collaboration and respect, are required.

• 15+ years of digital experience
  
• Agency experience preferred
• Experience in Microsoft Word, Excel, and PowerPoint, as well as various social media UI, and scheduling/monitoring tools (Meltwater, Fohr, Sprout); Photoshop a plus
  
• Bachelor’s degree; degree in Communications, Journalism, Public Relations, English, or Marketing a plus but not required
  
• Ability to address and resolve any complex internal issues with a sense of ownership and urgency
  
• Comfortable prioritizing excellent client partner service above all else; the flexibility to adjust to an all-hands-on-deck approach
  
• Ability to lead a team across digital strategy from concepting, content, and creative development to executions and campaign analysis
  
• About 15% of client partners and new business travel, when needed
  
• Advanced knowledge of Facebook Ads Manager/Business Manager, Twitter, LinkedIn, and Pinterest, and baseline knowledge of display/programmatic, mobile, video, e-newsletters, blogs and websites
  
• Managing the day-to-day workflow across direct reports, peers, clients, vendors and freelancers, reporting to the SVP Digital
  
• Assist in social listening, monitoring and reporting deliverables
  
• Strategize, ideate, and assist in the execution of organic social, paid social media campaigns (such as website conversions, reach/frequency, engagement, fan acquisition and lead generation) across social platforms, programmatic (display, native, video, mobile), and promotional campaigns (such as sweepstakes/giveaways, brand content integrations, third-party promotions, influencers)
  
• Collaborate and leading a digital team across all client partners to develop strategy and execute overarching brand campaigns with an emphasis on results-driven tactics, excellent client service, and execution of timelines and budget management
  
• Oversee account billing and budget management for all client accounts
  
• Analyze metrics from influencer content campaigns and social media ad activations, ensuring that ongoing and future efforts are optimized and ladder up to overall strategies
  
• Collaborate with our traditional PR team in order to provide holistic integrated media counsel that is rooted in strategy and insights
  
• Work in partnership with the Senior Team to effectively develop and grow the digital team, as well as delegate and leverage cross-functional resources to achieve outcomes
  
• Educate internal team about performance metrics for social, display, and influencer initiatives
  
• Identify emerging market opportunities and develop potential core services for the agency
  
• Actively seek out new business, help develop strategic new business proposals and budgets, present to potential clients, and ultimately win new accounts with forward-thinking strategies
  
• Manage and mentor Account Supervisors/SAEs to further their professional and personal growth
  
• Execute quarterly reviews for direct report(s)
  
• Act as a role model by representing, communicating, and leading our overall vision, mission, and values – both internally and externally
  
• Great healthcare, dental, and vision plans
  
• 401K with company match and profit-sharing opportunities
  
• Performance-based bonuses
  
• Cell phone reimbursement
  
• Paid maternity/paternity leave
  
• Learning and development opportunities
  
• Annual wellness reimbursement
  
• Family planning & life event reimbursement
  

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