Vice President, Product Marketing & Strategy

Vice President, Product Marketing & Strategy

Intralinks is seeking an experienced Product Marketing leader to join our Global Marketing team and lead our product marketing function. This leader will serve as a strategic partner to Product Management, helping translate market opportunities, customer needs, buyer insights, and competitive dynamics into product strategy and go-to-market decisions. This person will be expected to develop a deep understanding of our buyers and customers across Corporate Development, Private Equity, and Investment Banking/M&A advisory, including how they evaluate solutions, make purchasing decisions, and measure success. The ideal candidate will back strategic recommendations with market evidence and customer insight, then turn that knowledge into differentiated positioning, compelling messaging, effective commercialization plans, and measurable adoption and revenue impact.

In this role, you will own the marketing strategy and commercialization approach for a portfolio of market-leading fintech solutions that support strategic financial transactions. You will partner closely with Product Management to bring market and customer evidence into roadmap planning, product definition, packaging, pricing, and launch decisions. You will work cross-functionally with Product, Sales, Demand Generation, Customer Success, and executive stakeholders to ensure the solutions we build are clearly differentiated, tightly aligned to customer needs, and positioned to drive awareness, adoption, and revenue.

Your primary audience will include investment bankers, financial and legal advisors, private equity deal teams, and corporate development professionals. These personas are looking for more efficient, secure, and intelligent ways to execute complex dealmaking activities such as M&A, divestitures, IPOs, and capital raising transactions. You will be responsible for ensuring that our messaging, value propositions, and go-to-market strategies clearly communicate how our solutions solve the most important challenges these buyers and users face.

You will also act as a critical connective tissue across functions—helping align what Product builds, how Marketing positions it, how Sales sells it, and how customers adopt it. Your work will directly influence product strategy, go-to-market effectiveness, and the commercial success of the business.

• Develop and execute a strategic product marketing plan that drives market engagement, demand generation, pipeline growth, and commercial success for the Intralinks portfolio.
• Partner with Product Management to inform product strategy and roadmap priorities through customer research, market analysis, competitive intelligence, and buyer insight.
• Represent the voice of the customer, buyer, and market in product planning discussions, ensuring roadmap decisions reflect validated customer needs and meaningful commercial opportunity.
• Lead the development of differentiated messaging, positioning, and content that resonates with both end users and executive-level stakeholders across target segments.
• Define and refine target segments, personas, use cases, and value propositions in partnership with Product, Sales, and Customer Success leaders.
• Support product discovery and validation efforts by helping assess market problems, test concepts, gather customer feedback, and evaluate product-market fit for new and existing capabilities.
• Drive commercialization planning in partnership with Product Management, including packaging, pricing input, launch readiness, adoption strategy, and success metrics for new capabilities and enhancements.
• Equip Sales teams with the tools, training, and assets they need to clearly communicate product value and win in competitive opportunities.
• Partner on business case development for new product investments by contributing market sizing, competitive context, buyer demand signals, and monetization considerations.
• Build strong relationships with customers, prospects, analysts, and field teams to uncover insights and translate feedback into actionable product and marketing recommendations.
• Establish and monitor launch, adoption, and lifecycle performance metrics, using results to recommend refinements to positioning, enablement, packaging, and roadmap priorities.

• 15+ years of experience in B2B product marketing, preferably in SaaS, enterprise software, fintech, or data management platforms.
• 5+ years of leadership experience building and managing high-performing product marketing teams.
• Demonstrated success developing and executing product marketing strategies that drive revenue growth, adoption, and market differentiation.
• Proven ability to partner effectively with Product Management to influence roadmap decisions, product definition, and commercialization strategy.
• Strong understanding of the product development lifecycle, including discovery, validation, launch, adoption, and lifecycle management.
• Experience translating customer, market, and competitive insight into actionable recommendations for product strategy, segmentation, and go-to-market decisions.
• Deep expertise in messaging, positioning, storytelling, pricing, packaging, and sales enablement for complex solutions and multi-product platforms.
• Experience supporting new product introductions and feature commercialization in close partnership with Product, Engineering, Sales, and Customer Success teams.
• Exceptional communication and presentation skills, with the ability to influence technical, commercial, and executive stakeholders across global teams.
• Strong analytical and strategic thinking skills, including experience with market sizing, business case development, and opportunity prioritization.
• Bachelor's degree in Marketing, Business, or a related field; MBA, advanced degree, or Pragmatic Marketing certification is a plus.