Marketing Analyst

Description - External The purpose of the Marketing Analyst is to help elevate data’s role within our marketing organization. They will be responsible for gathering and reporting on market data, performing competitive research, identifying industry trends, and performing research for new product development. The role is accountable for communicating insights to business leaders throughout the organization. This role will serve as an all-around athlete combining a high level of business acumen, analytical ability and technical skills. Making an Impact • Aggregate and analyze market forecast data and assess implications for product and service strategies. • Develop SEO, AIO and AIGEO optimization recommendations across digital channels to strengthen lead generation and demand funnel performance. • Manage GA4 tracking implementation and governance, including UTM strategy, tagging consistency, and reporting accuracy. • Develop business cases to enter new markets, offer new products in defined markets and support strategic initiatives pertaining to business development. • Deliver on ad-hoc market analysis requests from regional leaders and finance to help develop tailored strategies • Use data mining and other analytical techniques to gain insight into customers to improve the effectiveness of communications and products. • Identify and explore relevant third-party data sources to enhance customer profiles, build our market understanding, and support marketing analysts with new data sets. • Improve the presentation and communication of marketing analytics across the organization. • Define requirements for report templates. • Work with cross-functional teams (e.g., marketing, demand gen and CRM). • Ensure timely delivery of reporting and insights and build user-friendly answers to basic marketing questions (e.g., executive dashboards, market-level dashboards, etc.). Sharing Expertise • Work with business leaders to help support business plan development with market level and industry level insights • Present market findings through data visualization. Be able to present technical information and findings to a non-technical audience. Gaining Exposure • Must maintain strong relationships with marketing leaders to understand needs of marketing department • Must be comfortable listening to the field (sales and recruiting) to understand pain points and translate those into problems that should be tackled Your Typical Day • Receive requests from Marketing leaders for market or industry level insights • Gather required data and summarize finding in simple and concise presentation • Support new product development by identifying needed insights for proper stage gate decision making and go to market strategy development • Perform competitive analysis • Summarize insights to inform marketing plans • Uncover market opportunities and communicate findings to marketing leaders • Perform regular cadence of reporting required for leadership Other accountabilities as assigned Qualifications - External Required • Education: Bachelor’s degree in marketing, data science, economics, statistics, strategy or related discipline. • Minimum 2 years work experience in the staffing industry in strategy-related or analytics heavy role • Demonstrated ability to translate and communicate staffing industry data insights into actionable recommendations for marketing and cross functional teams. • Experience working across multiple digital channels (e.g. paid, owned, organic) in a fast-paced, performance-driven digital marketing environment with an optimization mindset. Data, AI & Optimization o Strong foundational understanding of working with large datasets and synthesizing data into clear, actionable insights to support data-driven decision-making. o GA4 certification or equivalent hands-on experience, including event tracking, utm strategy, tagging governance and measurement strategy. o Strong understanding of digital channel optimization, including SEO, AIO and AIGEO strategies, to support lead generation and demand funnel performance. Tools & Reporting o Proficiency in data visualization and building and maintaining automated dashboards and reports to monitor performance, surface predictive trends, and support continuous performance optimization leveraging PowerBI and LookerStudio. Nice to Have • Demonstrated experience supporting AI-driven marketing experimentation and conversion rate optimization (CRO) initiatives, including interpreting test results and translating learnings into optimization recommendations. • Familiarity with experimentation concepts such as A/B testing, test design fundamentals, success metrics, and performance analysis. • Analytic modeling using methods such as basic statistics, software-assisted segmentation and linear regression • Experience with statistical programming languages (R or python) • Experience working with market analysts and data vendors such as D&B, Gartner, BLS, & EMSI • Ability to aggregate, standardize, interpret and model data, and to work independently within a data warehouse or decentralized environment • Experience bringing products to market and supporting go/no-go decisions with data ManpowerGroup is proud to be an equal opportunity affirmative action workplace. We celebrate diversity and are committed to providing an inclusive environment for all employees. Qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, citizenship, marital status, pregnancy (including childbirth, lactation and related medical conditions), age, gender, gender identity or expression, sexual orientation, protected veteran status, political ideology, ancestry, the presence of any physical, sensory, or mental disabilities, or other legally protected status. A strong commitment is made by each employee and is necessary to ensure equal employment opportunity for all. ManpowerGroup is an inclusive workplace that will recruit, hire, train, and promote persons of all job titles, and ensure all other personnel actions are administered without regard to non-merit-based characteristics of individuals. Reasonable accommodation during the interview process can be provided. 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