Director of Product Marketing

Role Description

LeapXpert is looking for an exceptional Head of Product Marketing to own and elevate how we position, launch, and communicate the value of our platform across enterprise customers, partners, analysts, and the market at large. This is a rare opportunity for someone who thinks like a strategist and executes like a practitioner. You will set the direction for product marketing at LeapXpert, working at the intersection of Product, Sales, and Go-to-Market—while personally rolling up your sleeves to produce world-class messaging, content, and enablement materials. You won’t just delegate; you’ll build.

You will lead a lean structure: one direct report, external contractors, and an evolving team of AI-powered PMM agents that you will define, direct, and continuously optimize.

What you’ll do

• Own LeapXpert's product marketing strategy, narrative, and positioning across segments, verticals, and personas.
• Lead go-to-market planning and execution for product launches and strategic initiatives—from concept to market impact.
• Partner with Product on roadmap planning, bringing market and buyer intelligence that shapes decisions, not just follows them.
• Define, direct, and continuously improve a fleet of PMM AI agents across competitive monitoring, content creation, and sales asset generation—expanding autonomy while maintaining quality standards.
• Own the sales portal and all enablement assets: pitch decks, battlecards, solution briefs, ROI frameworks, demo scripts, and objection guides—often writing these yourself.
• Measure impact across all PMM initiatives and drive continuous improvement based on data and field feedback.
• Define segmentation, personas, and ICP with enough precision that Sales can act on them immediately.
• Run sales training and messaging workshops to keep the field sharp and on-message.
• Build and execute the customer marketing strategy—lifecycle content, advocacy programs, expansion campaigns—to drive retention and upsell.
• Own partner marketing: onboarding and training partner sales teams, building partner-specific enablement materials, and supporting co-sell motions.
• Drive customer-facing content: case studies, whitepapers, website copy, webinars, and thought leadership—with a high bar for quality and clarity.
• Maintain a sharp competitive intelligence program with deep battlecards the whole GTM org can use.

Qualifications

• 8+ years of product marketing experience in B2B SaaS or enterprise software, with at least 3 years in a senior individual contributor or leadership role.
• Proven track record of owning end-to-end product marketing for complex, multi-stakeholder enterprise products—not just executing on someone else’s strategy.
• Exceptional writing and storytelling skills: you can write a razor-sharp executive narrative, a detailed solution brief, and a punchy sales one-pager, and you know the difference.
• Deep expertise in positioning, messaging, and go-to-market strategy, with the ability to translate complex technical capabilities into clear, buyer-centric value.
• Strong understanding of enterprise sales cycles, buying committees, and the nuances of selling into regulated industries.
• Hands-on experience creating sales enablement materials that actually get used and drive results.
• Demonstrated ability to lead and inspire small teams, contractors, and cross-functional stakeholders without relying on headcount or authority.
• Fluency in working with AI tools in a marketing context—whether for content creation, competitive research, workflow automation, or agent orchestration.
• Strong competitive research and market analysis skills; you anticipate moves before they happen.
• Highly self-directed: you set your own agenda, manage ambiguity well, and consistently deliver without needing to be told what to do next.
• Comfortable working across time zones and at the pace of a fast-moving global company.

Preferred Skills & Experience

• Experience in marketing to financial services, banking, insurance, or other regulated industries.
• Familiarity with communications compliance, digital communications governance, archiving, messaging platforms, Microsoft Teams, WhatsApp, WeChat, or CRM integrations.
• Experience supporting analyst relations, category creation, or enterprise platform positioning.

Benefits

• Innovative Culture: Work at the cutting edge of business communication technology, with a product that’s changing the way Fortune 500 companies communicate.
• Impactful Work: Your contributions will directly impact how millions of professionals connect and collaborate worldwide.
• Global Team: Be part of a diverse, mission-driven team that values collaboration, innovation, and growth.
• Growth Opportunities: With our rapid expansion, there are plenty of opportunities for professional growth and development.
• Award-Winning Product: Join a company with a track record of success and recognition, including accolades like being named a Gartner Cool Vendor.

Our Values

• Curiosity: We’re curious and future-focused.
• One Team: We’re one team, in many colors.
• Customer-Driven: We’re obsessed with the customer.
• Integrity: We don’t compromise on integrity.
• Excellence: We exemplify excellence.

LeapXpert values diversity and inclusion as critical components of our culture and success. We believe a diverse team with various backgrounds, experiences, and perspectives fosters creativity, innovation, and mutual respect. We are committed to creating a welcoming and supportive environment where everyone can thrive regardless of ethnicity, gender identity, sexual orientation, age, religion, or ability. We actively seek to recruit and retain talent from diverse communities and encourage all qualified candidates to apply.

Compensation Range: $170,000 - $210,000 annual salary