Admissions and Marketing Director

Pointe Meadows Health and Rehabilitation is a 5-star Medicare-rated skilled nursing facility committed to providing exceptional short-term rehabilitation and long-term care. Our team is dedicated to delivering compassionate, patient-centered services in a welcoming and supportive environment. We are seeking a dynamic and results-driven Admissions & Marketing Director to join our leadership team and help drive census growth, community engagement, and excellence in patient experience. Position Summary The Admissions & Marketing Director is responsible for leading all facility admissions processes while developing and executing strategic marketing initiatives to drive census growth and strengthen relationships with referral partners. This role is ideal for a motivated professional who excels in relationship-building, healthcare sales, and patient coordination. Key Responsibilities Admissions Manage and coordinate all incoming patient referrals and admissions Conduct clinical and financial screenings alongside the clinical leaders and business office to ensure appropriate placement Communicate effectively with hospitals, physicians, families, and case managers Facilitate smooth and timely admissions processes Maintain accurate documentation and compliance with regulatory standards Marketing & Business Development Develop and implement a strategic marketing plan to increase census Build and maintain relationships with referral sources (hospitals, physicians, case managers, community organizations) Conduct regular outreach, networking, and community events Track and analyze referral trends and occupancy data Represent the facility professionally in the community Qualifications Previous experience in healthcare admissions, marketing, or business development (skilled nursing/LTC preferred) Strong knowledge of Medicare, Medicaid, and insurance processes Excellent communication, interpersonal, and organizational skills Proven ability to build relationships and drive results Self-motivated with strong problem-solving skills Proficiency with EMR systems and Microsoft Office Location: Pointe Meadows Health & Rehabilitation 2750 N. Digital Drive Lehi, UT 84043 #J-18808-Ljbffr