(USA) Senior Manager, Marketing Planning And Strategy

Reference: R-2567266Posted: 2026-09-02Location: BENTONVILLE, AR, United StatesSalary: $90000 - $180000/yearType: Full time / Regular/PermanentCompany: Sam's ClubBusiness Segment: Home OfficeRole summary: Join the team shaping the future of the Sam's Club brand. As a Senior Brand Manager, you'll lead high-impact brand initiatives, influence strategy across the business, and help create meaningful experiences that deepen member loyalty and drive growth. This is a unique opportunity to work at the intersection of strategy and creativity, partnering with talented teams to build one of the world's most trusted membership brands. About the team: Our team shapes and stewards the Sam's Club brand across every member touchpoint. We combine brand strategy, creative leadership, and brand governance to build a brand that is distinctive, trusted, and deeply connected to our members. By partnering across the business, we ensure every experience reflects who we are, strengthens membership, and drives long-term growth. We believe great brands are built through bold ideas, exceptional craft, and relentless focus on the member. What you'll do:Lead complex brand initiatives from strategy through execution with accountability for results.Champion brand excellence by ensuring every detail meets the highest standards.Build alignment across cross-functional partners to drive decisions and keep work moving.Translate insights into clear, actionable strategies that strengthen the Sam's Club brand.Take ownership, solve problems proactively, and deliver high-quality work on time in a fast-paced environment.What you'll bring:Experience developing and executing brand strategy in a fast-paced, cross-functional environment.Exceptional attention to detail and a commitment to delivering high-quality work.Strong project leadership skills with a proven ability to drive initiatives from concept to completion.Excellent communication and relationship-building skills, with the ability to influence across teams and levels.Strategic thinker who is curious, proactive, adaptable, and passionate about building great brands. At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet! -Health benefits include medical, vision and dental coverage-Financial benefits include 401(k), stock purchase and company-paid life insurance-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see .- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).