Marketing Specialist (Digital & Campaigns)

Job Description

Job Description

Salary: $65,000-$70,500

RAFT is looking for a multi-talented Marketing Specialist who can think strategically and bring ideas to life. This role is based in San Jose, CA and requires regular on-site work (minimum 4 days per week).

This is a hands-on role where youll partner closely with our Marketing & Communications Manager and report to the Director of Strategic Growth. From shaping ideas to executing campaigns, youll be involved every step of the way. That includes writing copy, building and launching campaigns, managing SEO, supporting our website, tracking performance, and using insights to continuously improve.

Were less focused on impressive job titles and more interested in how you think and work. Were looking for someone who is curious, resourceful, and proactive, someone who learns quickly, uses AI tools as a natural part of their workflow, and is excited about making an impact through STEAM education.

What Youll Do

Online Campaigns, Social Media & Video

• Plan and execute end-to-end digital campaigns that drive awareness, engagement, and revenue
• Define goals, target audiences, and channel strategy, then measure and optimize performance
• Own and manage a content calendar across key platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok)
• Create content aligned to campaign goals and audience needs
• Produce short-form and long-form video for social, campaigns, and storytelling
• Use AI tools to support content creation, editing, and performance optimization
• Help build and scale RAFTs video and digital marketing capabilities

SEO & Website Support

• Own and execute SEO strategy, including keyword research, on-page optimization, and performance tracking
• Bring SEO capabilities in-house and continuously improve search performance
• Contribute to website strategy, structure, and content to enhance user experience and results
• Support website updates and content management (WordPress or similar CMS)

Creative Writing & GTM Content

• Develop clear, compelling content across the full funnel, including emails, landing pages, social, and campaigns
• Translate ideas into effective messaging without requiring detailed direction
• Build and manage email campaigns end-to-end (segmentation, setup, scheduling, reporting)
• Ensure content aligns with audience, channel, and stage of the journey

BD & Sales Enablement Support

• Partner with Business Development to create content that supports pipeline growth and conversions
• Develop materials such as email sequences, one-pagers, partner assets, and event content
• Align marketing efforts to revenue, partnerships, and mission impact

Cross-Team Marketing Support

• Collaborate across departments (Education, Development, Store, Operations) to support campaigns and initiatives
• Create a variety of marketing assets, including flyers, emails, and event materials
• Contribute where needed in a hands-on, collaborative environment

What We're Looking For

• 2-4 years of hands-on experience in digital marketing - campaigns, content, SEO, or a combination. Show us work, not just a resume.
• Solid understanding of SEO fundamentals applied in practice - keyword research, on-page optimization, GA4, Google Search Console. The more hands-on experience, the better.
• Understands how websites work - site structure, page hierarchy, CMS operations in WordPress or equivalent. Enough knowledge to contribute meaningfully to the website project and collaborate effectively with the team.
• Strong writing ability - clear, purposeful, audience-aware. You write for results, not for applause.
• Video production at both levels: short-form social content and higher-quality brand video. Portfolio or examples required.
• Working knowledge of Growth-to-Market fundamentals - buyer journey, funnel stages, how marketing and BD connect.
• Highly proficient with AI tools and genuinely excited to keep up as they evolve. You do not wait to be trained on new tools, you explore them yourself. AI is how you work, not something you use occasionally.
• Familiar with social media platforms and how to build a content strategy, not just a posting schedule.
• Experience with building and deploying email campaigns in MailChimp or equivalent.

What Makes You a Great Fit

• Fast learner who is comfortable with ambiguity and building as you go
• Hands-on and proactive, you take initiative and move work forward
• Results-driven and focused on what actually works
• Strong collaborator who builds relationships across teams
• Reliable, responsive, and follows through
• Confident, thoughtful, and brings ideas to the table

Why Join us

• Competitive pay, health benefits, and 403(b) retirement match
• Bonus opportunities + generous time off (vacation, sick, holidays, shutdown)
• Creative, mission-driven work environment
• Hybrid schedule (4 days onsite, must be locally based)

RAFT (Resource Area for Teaching) is a nonprofit organization dedicated to inspiring joy through hands-on learning. We design, produce, and deliver affordable STEAM activities that promote creative and experiential learning for students and educators. Visit us at learn more about us

RAFT is an equal opportunity employer.