Content Creator

Job Description

Job Description

***This is a 5 day per week in office onsite opportunity***

Why Choose WSB? 

World System Builder (WSB) staff are committed to supporting financial services associates who strive to bring financial education to individuals and families throughout North America. WSB offers a competitive, exciting, and friendly work environment that positions our employees for longevity and success. Our team-oriented culture fosters an environment that empowers our people to make a positive impact in people’s lives. 

We are the perfect fit if you:

• are seeking a progressive work environment at a growing organization
• have a desire to help others through financial and business education
• are focused on learning and development to enhance your industry knowledge and expertise
• are a self-starter willing to invest time and energy to learn the various aspects of our business
• believe in integrity and building success by developing relationships with others

Job Summary:

This role produces engaging written, visual, or video material to build brand awareness, drive traffic, and connect with a target audience. You will manage day-to-day social media, write blog posts, and produce multimedia content tailored to specific digital platforms. This role combines creativity with execution, creating written, visual, and video content tailored to platform-specific audiences while managing day-to-day social media activities and monitoring performance metrics.

Content Creator Responsibilities:

• Content Production: Write copy for websites, blog posts, and email campaigns, and create visual assets like graphics and short-form videos.
• Platform Management: Publish and optimize content for various networks (e.g., Instagram, Facebook, YouTube, LinkedIn) using native tools.
• Strategy & SEO: Conduct keyword research, apply SEO best practices, and track content performance metrics to refine marketing campaigns.
• Community Engagement: Ability to read social sentiment data and pivot strategy based on social listening and analytics.
• Collaboration: Work with internal design, marketing, and product teams to ensure messaging aligns with overarching business goals

Content Creator Requirements:

• 2–3 years in content strategy, content creation, and content production.
• A strong portfolio demonstrating published articles, videos, or social media campaigns
• Edit videos in Adobe Premiere, CapCut, or similar editing tools (templates, captions, light effects)
• Proficiency in Canva, Adobe CC (Photoshop, Audition, Lightroom), Google Suite (Slides, Docs)
• Excellent written and verbal communication skills with a sharp eye for editing and proofreading
• A deep understanding of internet culture, current social media trends, and platform-specific algorithms
• Bachelor’s Degree in Digital Marketing, Communications or Journalism preferred. Plus: Social Sprout Social and Meta Business Suite
• Ability to travel globally to support events

WSB values diversity in our workplace. Our company provides equal opportunity for employment to qualified applicants based on experience and the ability to do the available work, without regard to race, religion, color, age, sex/gender, sexual orientation, national origin, gender identity, disability, marital status, veteran status, genetic information, ancestry, or any other status protected by law. We are committed to compliance with all fair employment practices regarding citizenship and immigration status.  

WSB reserves the right to change or modify the employee’s job description, whether orally or in writing, at any time during the employment relationship. WSB may require an employee to perform duties outside their normal description.