Content Marketing Operations Specialist

What You Can Expect In this role, you will own the systems, processes, and platforms that power Zoom's content engine from end to end, directly shaping how content is planned, produced, and published across channels and campaigns. Working closely with the Head of Future of Work Insights and Content, you will serve as the operational backbone of the content organization, removing friction and creating clarity at every stage of the content lifecycle. Day to day, you will manage content traffic, oversee publishing workflows, and lead the implementation and optimization of our content management platform. This is a role for someone who finds genuine satisfaction in making complex systems run smoothly and who brings both rigor and curiosity to building scalable content operations. About the Team The Future of Work Insights and Content team shapes how Zoom shows up in the market through the stories we tell and the content we create. We sit at the intersection of brand, strategy, and execution, partnering across Marketing, Online, and product-focused pods to deliver content that drives awareness and business growth. Our work directly supports Zoom's mission of enhancing human connection by making sure the right content reaches the right audiences at the right time. Responsibilities Define and operationalize the end-to-end content engine, establishing processes, tools, and resourcing frameworks that improve speed, quality, and output at scale. Lead the implementation and ongoing optimization of the content management platform, including governance, taxonomy, workflows, and best practices across the full content lifecycle. Drive content traffic management across all initiatives, ensuring clear timelines, ownership, approvals, and cross-functional alignment with consistent visibility into production status and delivery. Manage day-to-day content publishing execution within the CMS, standardizing workflows, templates, and checklists to improve consistency and reduce errors. Support program management for major content initiatives, coordinating timelines, stakeholders, deliverables, and production across complex, multi-phase programs. Operationalize the SEO and AEO content process, coordinating workflows between Marketing and Online to align on priorities, content opportunities, and publishing requirements. Leverage AI tools and agents to automate repetitive tasks, create efficiencies, and continuously elevate the performance of the content operation. What We're Looking For 3+ years of experience in content operations, marketing operations, or program management within a fast-paced marketing or technology environment, or equivalent experience. Demonstrated ability to build and optimize content workflows, processes, and governance frameworks from the ground up. Hands-on experience with content management platforms and CMS tools; experience with Optimizely is a plus. Proven track record of managing cross-functional projects with multiple stakeholders, competin