Senior Brand Manager

Senior Brand Manager

Function: Marketing Location: Athens, A1, GR Work Arrangement: Hybrid

ABOUT THE WELLA COMPANY Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

THE ROLE The Senior Brand Manager for Wella Professionals Care & Styling executes the strategic brand agenda across the CEEMEA region, ensuring the sustainable growth of the professional care products in collaboration with markets, distributors, education, trade marketing, and commercial teams. The role focuses exclusively on salon professional products, including care, treatments, and styling across all channels. He/she leads Care & Styling plans and launch calendars; activates ATL & digital storytelling and partners with markets for superior execution. The ideal candidate combines strong brand-building mastery with deep understanding of the professional salon ecosystem—stylists, salons, educators, distributors, and professional retail channels.

KEY RESPONSIBILITIES

• Regional Brand Strategy & Portfolio Leadership
• Execute the regional brand strategy for Professional Care & Styling aligned with global priorities.
• Own the regional product portfolio strategy: launches, relaunches, hero SKU management, rationalization, and lifecycle planning.
• Ensure brand positioning resonates with salon professionals across diverse CEEMEA markets.
• Activate ATL & digital storytelling.
• Innovation & Go-To-Market Excellence
• Localize global innovation strategies and build compelling regional GTM plans for new launches.
• Drive 360° activation frameworks including education, digital content, e-commerce platforms, and stylist engagement.
• Partner with Education on technical storytelling, product performance claims, trial programs, and stylist seeding.
• Business Performance Management
• Track business KPIs: net revenue, sell-in/sell-out performance, market share, hero SKU performance, and portfolio health.
• Lead monthly reviews with markets to diagnose performance drivers and define corrective actions.
• Analyze professional category trends and salon insights to identify growth opportunities.
• Cross-Functional Cooperation
• Content & Communication Development
• Adapt and create regional brand content: digital/social content, launch toolkits, and campaign materials.
• Ensure all brand messaging is consistent and premium, aligned with Wella Professional care positioning.
• Collaborate with stylists, ambassadors, and influencers for authentic professional storytelling.
• Budget Ownership & ROI
• Manage regional marketing budgets for Care & Styling.
• Optimize investment for highest ROI across education, activations, events, and digital campaigns.

REQUIREMENTS

• Bachelor's degree in Marketing, Business, or related discipline (MBA preferred)
• 7–10+ years of brand management experience; at least 3 years in a regional or multi-market role.
• Experience in professional beauty, luxury, or prestige brands; OR strong affinity to hairdressing industry.
• Demonstrated success in owning P&L or brand performance KPIs.
• Proven experience leading large, multi‑brand and multi‑country portfolios
• Strong track record in ATL communication development and innovation launches
• Experience working in complex CEEMEA or emerging market environments
• Demonstrated success in matrix leadership and cross‑functional collaboration
• Demonstrated success leading innovation and go‑to‑market programs
• Experience working in complex, multicultural, matrix organizations
• Ability to build effective relationships internally & externally, driving shared goals.
• Pro-active attitude and flexible approach.
• Excellent time management skills and prioritization under pressure.
• High attention to detail, strong organization and analytical skills.
• Problem-solving and conflict resolution abilities
• Organizational and multitasking skills
• Excellent communication skills.
• Proficiency in English.
• High numeracy, and excellent PC skills.
• Project management skills
• Ability to follow through and complete tasks on time
• Solution-minded; desire to solve problems
• Taking ownership and accountability for outcomes is a required attitude
• Ability to work independently
• Self-motivated and results-driven

WELLA COMPANY CORE VALUES: Creative - We foster creativity and excellence to create value for our brands & business. Create brand & customer experiences that delight Value expertise and intuition with data Promote innovative ideas & excel in executing them Collaborative - We work together to create the extraordinary. Act as one team from global to local and across functions Inspire & empower others to succeed Treat everyone with trust & assume positive intent Courageous - We are agile, entrepreneurial and we own our future. Take full accountability for driving results Make things happen quickly, turning decisions into action Be open minded & adaptable to new thinking and ways to work Connected - We stay connected, ensuring we are always customer centric. Connect with professional & consumer needs & behaviors Think digital first as we engage with professionals & consumers Create active & engaged communities physically & digitally Committed - We are responsible for our impact on others & planet. Build inclusive and diverse teams Act with integrity & transparency towards each other & the consumer Work to have a positive impact on the planet