Senior Brand Manager

Protein Pints, the category disruptor offering protein-packed pints to meet customers' ice cream with benefits cravings, is seeking a highly strategic and experienced Senior Brand Manager with 12 to 15 years of CPG brand management experience to join our team. This individual will serve as a brand steward and thought leader for the brand, as a key contributor for annual brand planning, go-to-market strategy, consumer segmentation, packaging alignment and retail launch execution. A strong mix of developed brand experience paired with emerging startup CPG is strongly preferred, and direct experience in frozen or refrigerated foods is a significant plus.

This is a high-impact, remote role for a senior self-starter who thrives in a fast-paced, cross-functional environment and is energized by building a brand from the ground up. The Senior Brand Manager will report directly to the Chief Marketing Officer.

Brand Strategy & Annual Planning

• Partner with the CMO to lead the development of the Annual Operating Plan (AOP), including competitive analysis, market sizing, budget allocation, and long-range strategic growth planning.
• Assist on redefining the brand's positioning, messaging architecture, and consumer narrative, ensuring clarity and consistency across all touchpoints.
• Monitor competitive landscape, category trends, and consumer behavior to inform proactive brand strategy recommendations.
• Build and maintain cross-functional workback calendars, KPI dashboards, and performance tracking to ensure all brand initiatives are delivered on time and on budget.

Go-to-Market Planning & Retail Launch Execution

• Lead end-to-end go-to-market planning for new product launches across national retail, including positioning, launch timelines and performance reviews.
• Partner with sales and broker teams to develop compelling retailer-facing presentations, pitch decks, sales sheets, and marketing recaps.
• Oversee retail acceptance milestones, asset development tracking and material coordination across all key national retail partners.
• Manage brand priorities across all major national retailers, with deep understanding of the retail landscape and what it takes to win at shelf.

Competitive Analysis 

• Conduct ongoing competitive landscape monitoring across the functional frozen and better-for-you ice cream categories, tracking competitor positioning, pricing, packaging, distribution, and marketing activity to identify threats and opportunities for Protein Pints.
• Own the development of regular competitive intelligence reports and category trend analyses, translating findings into clear strategic recommendations for the CMO that inform brand positioning, innovation priorities, and go-to-market planning.
• Leverage syndicated data tools such as SPINS, Nielsen, or Numerator to monitor shelf performance, velocity trends, and market share dynamics across key retail partners, ensuring the brand's retail strategy remains proactive and competitively positioned.

Consumer Insights & Innovation

• Drive the consumer insights agenda by leveraging market research tools, category data, and competitive intelligence to identify growth opportunities and inform innovation pipelines.
• Support early-stage innovation by identifying consumer and category white space opportunities and assisting with go-to-market positioning.
• Apply working knowledge of tools such as SPINS, Nielsen, Numerator, or similar platforms to translate data into clear strategic recommendations.

Cross-Functional Leadership

• Serve as the primary cross-functional leader across Brand Marketing, Sales, Operations, Brokers, and Agency partners, ensuring seamless communication and flawless execution.
• Collaborate with the in-house social media team to develop content strategies and ensure brand consistency across organic social programming.
• Provide regular performance reporting and actionable insights to the CMO and leadership team.
• Demonstrate exceptional agility and prioritization skills to manage competing deadlines and shifting priorities in a rapidly scaling startup environment.
• Other related duties as necessary and assigned.

• You are a proven CPG brand builder with both big brand rigor and startup hustle, and you know how to operate at both speeds.
• You are a strategic thinker who can zoom out to build a long-range plan and zoom in to ensure every execution detail is flawless.
• You are brand-obsessed and can translate consumer insights, cultural moments, and business data into clear creative and marketing direction.
• You are highly organized with an exceptional eye for detail, and you take ownership of timelines, budgets, and deliverables without being asked twice.
• You are a confident communicator who can present to retailers, brief agencies, align internal teams, and report up to leadership with equal polish.
• You take initiative, work independently, and thrive in ambiguity without needing to be micromanaged.
• You bring a collaborative, solutions-oriented mindset and genuinely enjoy being part of a small, fast-moving team building something from the ground up.
• You are passionate about health, wellness, and functional nutrition and understand the consumer you are marketing to.
• You can stay calm, flexible, and focused when priorities shift, and you know how to bring others along with you.

• Experience: 12 to 15 years of progressive brand management experience within the CPG industry.
• Big Brand + Startup Mix (Preferred): Proven track record working across both large CPG organizations and emerging startup CPG brands. The ability to bring big brand best practices into a lean, fast-paced environment is strongly valued.
• Frozen Category (Preferred): Direct working experience in the frozen or refrigerated food and beverage category is a significant plus.
• Strategic Planning: Demonstrated ability to lead Annual Operating Plan development, long-range brand strategy, and go-to-market planning at a senior level.
• Retail Expertise: Deep working knowledge of launching and managing programs across major national retailers including Target, Kroger, Albertsons, Walmart, and similar partners.
• Creative & Packaging Development: Experience leading creative briefs, managing agency relationships, and overseeing packaging development from concept through production.
• Consumer Insights: Proficiency with market analytics tools such as SPINS, Nielsen, Numerator, or Suzy to drive data-informed strategy and decision-making.
• Innovation Experience: Proven ability to identify consumer and category white space and translate insights into early-stage product concepts and positioning.
• Cross-Functional Leadership: Strong track record of leading and aligning cross-functional teams including Sales, Operations, Brokers, and Agency partners.
• Analytical Strength: Highly data-driven with the ability to interpret ROI, P&L performance metrics, and category data to build actionable recommendations.
• Startup/Growth Experience: Proven success operating in a fast-paced, emerging CPG environment where priorities shift quickly and resourcefulness is essential.
• Education: Bachelor's degree in Business, Marketing, or a related field. MBA is a plus.
• Travel : Travel across the US may be required up to 20% of the year.

• Salary Range: $150,000 to $180,000 Annually, Depending on Experience (DOE).
• Benefits: Comprehensive Health Insurance, 401K matching, and a competitive Equity/Stock Option package.
• Work Arrangement: Fully remote, US-based. Must be legally authorized to work in the US.
• Reporting: Reports to the Chief Marketing Officer (CMO).



Protein Pints is a rapidly growing brand of protein ice cream, founded by two childhood friends during their recent college years, on a mission to help people enjoy their protein in one of America's favorite treats. With a focus on natural ingredients and innovative recipes, Protein Pints is redefining what it means to enjoy functional ice cream, offering a guilt-free indulgence that tastes amazing and supports consumers' nutritional goals. Protein Pints products are packed with 30 grams of protein per pint, made with only natural ingredients, lower sugar, zero artificial sweeteners and gluten-free. In 2026, Protein Pints expanded beyond the pint with the launch of Protein Pops, bringing its signature approach to protein-packed indulgence into a convenient grab-and-go format with 10 grams of protein per bar.