Associate Manager, Growth Marketing Operations

The Opportunity

As a member of our Growth team, you'll support the execution and evolution of Hinge Health's B2C growth marketing programs, helping ensure eligible individuals receive timely, personalized experiences that drive enrollment and engagement.

In this role, you'll be a utility player on a technical marketing operations team of 8 — independently building and managing standard, custom, and dynamic multichannel automations across email, direct mail, SMS, push, web, and Salesforce-triggered flows, primarily within platforms like Iterable, Salesforce, and Figma. You'll partner closely with marketing strategy, creative, data, martech, and engineering teams to translate campaign requirements into reliable, scalable marketing automation and channel improvements.

This is an individual contributor role with a strong execution focus: you'll spend most of your time managing and optimizing campaign automations, while contributing to operational process improvement, automation, and documentation that drive efficiency and quality.

What You'll Accomplish

• Independently build and execute standard, custom, and dynamic multichannel marketing campaigns across email, SMS, push, direct mail, and web, primarily in Iterable and Salesforce.

• Support and maintain complex workflows, segmentation logic, suppressions, and dynamic content for both enrollment and lifecycle programs.

• Own and refine asset partnerization workflows (e.g., Figma-based variants for specific partners/health plans), including checklists and guardrails to keep content compliant and on-brand.

• Improve build efficiency and reliability through reusable components, documentation, and light automation/AI (e.g., QA helpers, asset diffing, versioning support).

• Define operational approaches for special projects and ambiguous cross-functional requests, recommending scalable patterns over one-off builds.

• Act as a first- or second-line troubleshooter for build-related issues (audience logic, journey routing, template behavior), partnering closely with GROMO QA, MarTech, and product/engineering when upstream data or platform issues are suspected.

• Advise partners (Acquisition, Enrollment, PALM, Creative) on the technical feasibility and tradeoffs of campaign ideas, and recommend build designs that balance speed, scale, and maintainability.

• Prioritize work autonomously, managing build dependencies across campaigns, content updates, and custom/templated work while hitting agreed SLAs.

• Partner with marketing, data, engineering, and MarTech to align builds with upstream systems and data contracts, ensuring we design for long-term flexibility rather than short-term hacks.

• Provide documentation and training on your focus areas (channels, templates, partnerization flows, or automation tools) so other builders can flex into them when needed.

• Share progress, learnings, automations or process improvements with the Growth organization and GROMO leadership.

Basic Qualifications

• Bachelor's degree or equivalent experience in marketing, operations, business, or a related field

• 4–7 years of experience in marketing automation, marketing operations, or campaign execution roles.

• Strong understanding of marketing automation platforms, multichannel workflows, and campaign logic, including journey/flow configuration and audience/suppression design.

• Hands-on experience building standard, custom, and dynamic content campaigns (e.g., personalization, conditional logic, client-level variations).

• HTML proficiency for email and web assets (editing, troubleshooting, and manipulation).

• Experience working cross-functionally with marketing, data, engineering, MarTech, and/or creative teams.

• Experience supporting experimentation infrastructure or A/B testing, including implementing control/test splits within journeys.

• Familiarity with evaluating or piloting new MarTech tools, especially those that support automation, QA, or AI-assisted workflows.

• Demonstrated QA mindset and attention to detail in high-volume, regulated, or highly visible campaigns.

• Clear written and verbal communication skills; able to explain operational constraints and tradeoffs to non-technical stakeholders.

Preferred Qualifications

• ESP or marketing automation platform certifications (Iterable, Braze, Salesforce Marketing Cloud, or similar)

• SQL experience or proficiency (for investigating audiences, send behavior, or performance issues).

• Experience with direct mail operations (vendors, proofs, inventory/forecasting) and/or SMS/push channel builds.

• Prior experience in healthcare, insurance, or other highly regulated environments where accuracy and compliance are critical.

About Hinge Health

At Hinge Health, we're using technology to scale and automate the delivery of healthcare – starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model, Hinge Health leverages cutting-edge technology to improve outcomes, experiences and costs to help people move beyond their pain. The platform addresses a broad spectrum of MSK care – from acute injury, to chronic pain, to post-surgical rehabilitation – through personalized, evidence-based care.

As the preferred partner to 50+ health plans, PBMs and other ecosystem partners, Hinge Health is available to over 20 million people across more than 2,550 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore.

What You'll Love About Us

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn't available where you live.

• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.

• Modern life stipends: Manage your own learning and development

Culture & Engagement

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.

By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy.

Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@ hingehealth.com " emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to View email address on click.appcast.io.