Associate Manager, Marketing Web Strategy

ABOUT THE ROLE

The Associate Manager, Marketing Web Strategy will be responsible for briefing, executing, reporting, and optimizing web offers/promotions and campaign landing pages. Your work plays a critical role in improving web conversion rates, and you will drive impact through strategy consultation, experimentation planning, and end-to-end execution across web surfaces. In addition, you will improve web operational agility and efficiency through implementation and management of AI tools.

This role reports into the Director of Web and Creative Strategy, and will work closely with cross-functional teams including Pricing and Promotions, Creative, Media, Performance Creative, Marketing and Product Analytics, Content Operations, and Legal.


YOUR IMPACT AT PELOTON

• Translate high-level promotional and conversion goals into workable web solutions; you'll determine the "how" behind the "what"
• Lead the briefing, delivery, and execution of promotional assets for onepeloton.com alongside our Content Operations team, ensuring all projects meet strict deadlines and impact team goals
• Lead the test roadmap, briefing, delivery, and and reporting for paid traffic landing pages
• Ideate and execute data-backed test ideas (A/B testing, User Testing) to improve web performance and operational agility
• Support initial implementation and ongoing usage of agentic AI workflows as defined by your lead
• Adhere to and champion standardized operational workflows; you will ensure that every asset follows the established lifecycle from initial brief to final deployment
• Provide feedback on web assets based on best practices and/or past performance
• Monitor and report on asset performance metrics, providing the right level of detail to stakeholders to influence future project decisions
• Act as a key bridge between Growth Strategy, Creative, and Media teams, using project management tools to keep all stakeholders aligned on shifting timelines

YOU BRING TO PELOTON

• 3+ years of related experience in web marketing, digital project management, or e-commerce
• Experience in web strategy competencies, including a working knowledge of CMS platforms, web analytics tools, and digital asset workflows
• Proven ability to analyze complex requests and propose workable solutions independently, even when the path to execution is not initially clear
• Strong verbal and written communication skills
• Comfortable using data to drive decisions and a desire to learn how to influence management priorities through performance insights
• Experience working with Agentic AI or Generative AI tools
• Ability to manage high-volume workloads in a fast-paced environment without sacrificing attention to detail or project deadlines
• A history of building strong connections with cross-functional peers and a commitment to practicing authentic allyship and inclusive teamwork
• Ability to rely on your own knowledge to complete objectives while knowing when to seek guidance from senior leadership to align with broader company values

#LI-KM1
#LI-Hybrid

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton's competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

• Medical, dental and vision insurance
• Generous paid time off policy
• Short-term and long-term disability
• Access to mental health services
• 401k, tuition reimbursement and student loan paydown plans
• Employee Stock Purchase Plan
• Fertility and adoption support and up to 18 weeks of paid parental leave
• Child care and family care discounts
• Free access to Peloton Digital App and apparel and product discounts
• Commuter benefits and Citi Bike Discount
• Pet insurance and so much more!

Base Salary Range

$85,050-$114,950 USD

ABOUT PELOTON:

Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: View email address on click.appcast.io.

At Peloton, we embrace technology, including AI, to enhance productivity and accelerate innovation in the work we do for our members. However, in our hiring process, our priority remains in getting to know you and your unique qualifications. To ensure a fair and equitable process, we do not permit the use of AI tools during any stage of the application and interview process. In considering you as an applicant, we want to understand your skills, experiences, and motivations without mediation through an AI system. We also want to directly assess your communication skills without the use of an AI tool.


Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.


If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email View email address on click.appcast.io before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.