Marketing Lead
$90k - $100kUpdatePromise
Marketing Lead Department: Operations Employment Type: Full Time Location: Chino, California Reporting To: Brandon Nixon Compensation: $90,000 - $100,000 / year Description Automotive SaaS | SEO, Industry Events and Digital Marketing Chino, CA | Full-time | In person
Marketing Lead with automotive industry experience who combines strong marketing strategy, hands-on execution, SEO expertise, and team leadership. You will report to the company's Chief Revenue Officer, lead a marketing team and turn company priorities into campaigns, product launches, content, events, and measurable business results. About UpdatePromise UpdatePromise develops automotive software and AI solutions supporting dealership scheduling, customer communication, service operations, payments, and customer experience. We work with leading automakers, including Honda, Acura, Toyota, Lexus, Hyundai, Genesis, Mazda, Kia, Audi, BMW and Ford, and serve thousands of automotive centers across North America. Recent innovations include our Harmony AI platform and a smart-glasses video inspection integration with Meta. We are seeking a Marketing Lead with automotive industry experience who combines strong marketing strategy, hands-on execution, SEO expertise, and team leadership. You will report to the company's Chief Revenue Officer, lead a marketing team and turn company priorities into campaigns, product launches, content, events, and measurable business results. About Your Role You will own the marketing plan, lead team assignments, maintain brand standards, and keep projects moving. Our existing team supports content, creative production, publishing, and website development. You will use AI tools such as ChatGPT and Claude to work faster, while reviewing outputs for accuracy, protecting confidential information, and taking responsibility for the finished work. Key Responsibilities About Your Role You will own the marketing plan, lead team assignments, maintain brand standards, and keep projects moving. Our existing team supports content, creative production, publishing, and website development. You will use AI tools such as ChatGPT and Claude to work faster, while reviewing outputs for accuracy, protecting confidential information, and taking responsibility for the finished work. Marketing Strategy and Team Leadership
• Own the annual and quarterly marketing plans aligned with executive priorities, sales goals, and product releases.
• Maintain a weekly calendar with clear assignments, deadlines, and deliverables.
• Lead work across marketing teammates, website support, vendors, sales, and product teams.
• Identify delays early and resolve execution problems.
• Present recommendations for campaign priorities, spending, and resource needs. Campaigns and Revenue Growth
• Plan and execute campaigns that reach dealer principals, general managers, and fixed operations leaders across email, social media, websites, events, OEM, and partner channels.
• Generate qualified dealership and dealer group leads and drive demo bookings.
• Develop messaging for UpdatePromise, Harmony AI, and related products.
• Lead product launch materials, campaign schedules, and sales follow-up.
• Work with sales to evaluate lead quality and improve campaign results. Content and Brand Management
• Guide and review articles, case studies, sales collateral, presentations, product announcements, and creative assets.
• Translate technical product capabilities into clear customer benefits.
• Maintain consistent messaging across company websites and marketing channels.
• Support executive LinkedIn content and industry thought leadership. SEO and Search Performance
• Own keyword strategy, on-page optimization, and content planning for dealership and service technology search terms.
• Lead technical SEO audits, including site speed, indexing, schema, mobile usability, and Core Web Vitals, with our website developer.
• Grow organic traffic, rankings, and leads, including visibility in AI search results such as Google AI Overviews
• Monitor website traffic, conversions, and search performance using GA4, Google Search Console, and tools such as Semrush or Ahrefs.
• Report monthly on organic leads, rankings, and conversion results. Website Management and WordPress
• Manage the UpdatePromise website, including content, page updates, landing pages, navigation, and brand consistency.
• Use WordPress to create, edit, publish, and maintain pages and posts.
• Coordinate technical changes, integrations, troubleshooting, plugin updates, backups, and security with our website developer.
• Keep product information, manufacturer program pages, event details, and lead forms current. AI and Marketing Automation
• Use ChatGPT, Claude, and other approved tools in daily marketing workflows.
• Build reusable prompts, templates, and documented processes.
• Verify product claims, source information, and customer-facing content before publication.
• Evaluate emerging AI capabilities based on quality, cost, time savings, and business value.
• Train teammates on effective AI workflows. Industry Events, Vendors, and Budgets
• Build the annual event strategy and recommend which shows deliver the best return, including NADA Show, Digital Dealer, state dealer association meetings, OEM dealer meetings, and 20 Groups.
• Manage trade shows, roadshows, manufacturer meetings, and dealership events, from booth strategy to on-site execution.
• Manage event schedules, collateral, vendor deliverables, and logistics.
• Identify sponsorship and speaking opportunities for company executives.
• Organize lead capture and post-event follow-up with sales.
• Measure each event's cost per lead, pipeline generated, and closed revenue.
• Evaluate vendors and negotiate pricing within approved authority.
• Track marketing spending and report results against approved budgets. Reporting and Accountability
• Deliver concise weekly progress reports and monthly performance reviews.
• Track qualified leads, demo bookings, conversion rates, campaign costs, and pipeline contribution.
• Maintain reliable campaign tracking in our CRM ([e.g., HubSpot]) and marketing systems.
• Use results to recommend specific improvements.
• Keep leadership informed of completed work, upcoming priorities, and decisions requiring attention. What You Bring
• Preferred 5+ years of B2B marketing experience, including 2+ years leading people, agencies, or cross-functional projects.
• 3+ years of marketing experience in the automotive industry, such as with a dealership, dealer group, OEM, or automotive software or service vendor.
• Understanding of how dealerships operate and buy, especially fixed operations and service departments.
• Proven record of growing organic search traffic and leads, with examples of results.
• Knowledge of major automotive industry events and experience planning trade show presence.
• Track record of planning and executing marketing campaigns that generated measurable pipeline.
• Strong writing, editing, organization, and project coordination skills
• Practical experience using AI tools to produce and improve marketing work.
• Hands-on WordPress experience, including page editing, landing pages, and familiarity with plugins and page builders.
• Familiarity with email marketing, social media, website publishing, CRM systems, and analytics tools such as GA4.
• Ability to manage multiple projects and meet deadlines.
• Confidence working directly with executives, sales teams, and technical colleagues.
• Willingness to learn new tools and change processes when a better approach becomes available. Skills, Knowledge and Expertise Preferred Experience
• Automotive SaaS or dealership technology marketing.
• Product launches, OEM vendor programs, co-op marketing, and automotive manufacturer communications.
• Marketing automation, technical SEO, and website conversion optimization.
• Existing relationships with automotive media, associations, or event organizers.
• Building repeatable AI-assisted workflows Benefits Why Join UpdatePromise
• Build and shape the marketing function at a growing automotive technology company.
• Work directly with executive leadership and major automaker partners.
• Represent UpdatePromise at the industry's leading events.
• Benefits: [health, dental, vision, 401(k), PTO, bonus, etc.
Marketing Lead with automotive industry experience who combines strong marketing strategy, hands-on execution, SEO expertise, and team leadership. You will report to the company's Chief Revenue Officer, lead a marketing team and turn company priorities into campaigns, product launches, content, events, and measurable business results. About UpdatePromise UpdatePromise develops automotive software and AI solutions supporting dealership scheduling, customer communication, service operations, payments, and customer experience. We work with leading automakers, including Honda, Acura, Toyota, Lexus, Hyundai, Genesis, Mazda, Kia, Audi, BMW and Ford, and serve thousands of automotive centers across North America. Recent innovations include our Harmony AI platform and a smart-glasses video inspection integration with Meta. We are seeking a Marketing Lead with automotive industry experience who combines strong marketing strategy, hands-on execution, SEO expertise, and team leadership. You will report to the company's Chief Revenue Officer, lead a marketing team and turn company priorities into campaigns, product launches, content, events, and measurable business results. About Your Role You will own the marketing plan, lead team assignments, maintain brand standards, and keep projects moving. Our existing team supports content, creative production, publishing, and website development. You will use AI tools such as ChatGPT and Claude to work faster, while reviewing outputs for accuracy, protecting confidential information, and taking responsibility for the finished work. Key Responsibilities About Your Role You will own the marketing plan, lead team assignments, maintain brand standards, and keep projects moving. Our existing team supports content, creative production, publishing, and website development. You will use AI tools such as ChatGPT and Claude to work faster, while reviewing outputs for accuracy, protecting confidential information, and taking responsibility for the finished work. Marketing Strategy and Team Leadership
• Own the annual and quarterly marketing plans aligned with executive priorities, sales goals, and product releases.
• Maintain a weekly calendar with clear assignments, deadlines, and deliverables.
• Lead work across marketing teammates, website support, vendors, sales, and product teams.
• Identify delays early and resolve execution problems.
• Present recommendations for campaign priorities, spending, and resource needs. Campaigns and Revenue Growth
• Plan and execute campaigns that reach dealer principals, general managers, and fixed operations leaders across email, social media, websites, events, OEM, and partner channels.
• Generate qualified dealership and dealer group leads and drive demo bookings.
• Develop messaging for UpdatePromise, Harmony AI, and related products.
• Lead product launch materials, campaign schedules, and sales follow-up.
• Work with sales to evaluate lead quality and improve campaign results. Content and Brand Management
• Guide and review articles, case studies, sales collateral, presentations, product announcements, and creative assets.
• Translate technical product capabilities into clear customer benefits.
• Maintain consistent messaging across company websites and marketing channels.
• Support executive LinkedIn content and industry thought leadership. SEO and Search Performance
• Own keyword strategy, on-page optimization, and content planning for dealership and service technology search terms.
• Lead technical SEO audits, including site speed, indexing, schema, mobile usability, and Core Web Vitals, with our website developer.
• Grow organic traffic, rankings, and leads, including visibility in AI search results such as Google AI Overviews
• Monitor website traffic, conversions, and search performance using GA4, Google Search Console, and tools such as Semrush or Ahrefs.
• Report monthly on organic leads, rankings, and conversion results. Website Management and WordPress
• Manage the UpdatePromise website, including content, page updates, landing pages, navigation, and brand consistency.
• Use WordPress to create, edit, publish, and maintain pages and posts.
• Coordinate technical changes, integrations, troubleshooting, plugin updates, backups, and security with our website developer.
• Keep product information, manufacturer program pages, event details, and lead forms current. AI and Marketing Automation
• Use ChatGPT, Claude, and other approved tools in daily marketing workflows.
• Build reusable prompts, templates, and documented processes.
• Verify product claims, source information, and customer-facing content before publication.
• Evaluate emerging AI capabilities based on quality, cost, time savings, and business value.
• Train teammates on effective AI workflows. Industry Events, Vendors, and Budgets
• Build the annual event strategy and recommend which shows deliver the best return, including NADA Show, Digital Dealer, state dealer association meetings, OEM dealer meetings, and 20 Groups.
• Manage trade shows, roadshows, manufacturer meetings, and dealership events, from booth strategy to on-site execution.
• Manage event schedules, collateral, vendor deliverables, and logistics.
• Identify sponsorship and speaking opportunities for company executives.
• Organize lead capture and post-event follow-up with sales.
• Measure each event's cost per lead, pipeline generated, and closed revenue.
• Evaluate vendors and negotiate pricing within approved authority.
• Track marketing spending and report results against approved budgets. Reporting and Accountability
• Deliver concise weekly progress reports and monthly performance reviews.
• Track qualified leads, demo bookings, conversion rates, campaign costs, and pipeline contribution.
• Maintain reliable campaign tracking in our CRM ([e.g., HubSpot]) and marketing systems.
• Use results to recommend specific improvements.
• Keep leadership informed of completed work, upcoming priorities, and decisions requiring attention. What You Bring
• Preferred 5+ years of B2B marketing experience, including 2+ years leading people, agencies, or cross-functional projects.
• 3+ years of marketing experience in the automotive industry, such as with a dealership, dealer group, OEM, or automotive software or service vendor.
• Understanding of how dealerships operate and buy, especially fixed operations and service departments.
• Proven record of growing organic search traffic and leads, with examples of results.
• Knowledge of major automotive industry events and experience planning trade show presence.
• Track record of planning and executing marketing campaigns that generated measurable pipeline.
• Strong writing, editing, organization, and project coordination skills
• Practical experience using AI tools to produce and improve marketing work.
• Hands-on WordPress experience, including page editing, landing pages, and familiarity with plugins and page builders.
• Familiarity with email marketing, social media, website publishing, CRM systems, and analytics tools such as GA4.
• Ability to manage multiple projects and meet deadlines.
• Confidence working directly with executives, sales teams, and technical colleagues.
• Willingness to learn new tools and change processes when a better approach becomes available. Skills, Knowledge and Expertise Preferred Experience
• Automotive SaaS or dealership technology marketing.
• Product launches, OEM vendor programs, co-op marketing, and automotive manufacturer communications.
• Marketing automation, technical SEO, and website conversion optimization.
• Existing relationships with automotive media, associations, or event organizers.
• Building repeatable AI-assisted workflows Benefits Why Join UpdatePromise
• Build and shape the marketing function at a growing automotive technology company.
• Work directly with executive leadership and major automaker partners.
• Represent UpdatePromise at the industry's leading events.
• Benefits: [health, dental, vision, 401(k), PTO, bonus, etc.
Vacancy posted 4 days ago
Similar jobs that could be interesting for youBased on the Marketing Lead in Chino, CA vacancy
- ...the pictures that your friends take of you, powered by facial recognition. Responsibilities: Develop and execute data-driven marketing strategies to increase user acquisition, brand awareness, and engagement Collaborate with the Founder/CEO and the rest of the team...SuggestedFull time
Cheez
Pomona, CA1 day ago - ...company. About Chubby Media Chubby Media is the in-house marketing division of Chubby Group, a multi-brand restaurant group that includes... ...globally. Position Overview We are seeking a Marketing Lead who is strategic, hands-on, and experienced in driving...SuggestedContract workLocal area
$86.4k - $129.5k
Job Description:JOB SUMMARY:The Trade Marketing Manager develops and executes marketing and program strategies to support distributor partners... ...drive performance. Additionally, the Trade Marketing Manager leads with a data‑driven approach, synthesizing ROI, sell‑out, market...SuggestedFull timeContract workEnvista
Pomona, CA1 day ago$110k - $125k
...Type Full-time Description Director of Sales & Marketing Department: Sales Reports To: General Manager FLSA: Exempt... ...share, and enhance the hotel's brand presence. This role leads a team of sales and marketing professionals, fosters relationships...SuggestedFull timeContract workWork at officeLocal areaDreamscape Hospitality
Ontario, CA3 hours ago- ...Senior Vice President of Enrollment Strategy & Marketing About the Company Esteemed private graduate university Industry Education... ...strategies to attract and retain students. This role involves leading a team to create and execute marketing campaigns that...Suggested
$105k
SummaryThe Market Director, Store Operations is a key leader responsible for overseeing the operational performance of multiple store locations within an assigned market. Reporting to the Divisional Vice President of Store Operations, this role ensures operational excellence...Work at officeLocal areaGenuine Parts Company
Ontario, CA16 hours ago- ...Sheets skills and ability to turn data into action. Experience working cross-functionally with Product, Supply Chain, Creative, Marketing, and Operations. Strong communication and problem-solving skills. What We Value High Ownership — You treat the business like your...
- ...Senior Associate Vice President, Marketing & Communications About the Company Acclaimed polytechnic university Industry Higher Education Type Educational Institution Founded 1938 Employees 1001-5000 Categories Colleges & Universities...
$110k - $120k
Wiser is the market intelligence platform built to help brands and retailers win at the decision point, the moment a shopper chooses to... ...rapidly. Hand hot trials to Sales. Define what a product-qualified lead looks like, set up the alerts, and make sure Account Executives...Work at officeLocal areaWorldwide$219k - $230k
Senior Associate Vice President for Strategic Marketing andCommunications Job No: 558936 Work Type: Management (MPP) Location: Pomona Categories... ...to the campuscommunity and external audiences. The SAVP leads the developmentand implementation of Cal Poly Pomona's brand...Full timeWork at office$86.4k - $129.5k
Trade Marketing Manager The Trade Marketing Manager develops and executes marketing and program strategies to support distributor partners... ...drive performance. Additionally, the Trade Marketing Manager leads with a data‑driven approach, synthesizing ROI, sell‑out, market...- ...Snapshot Own multi-channel growth: SEO, PPC, video, events. Plan annual marketing roadmap. Lead team and vendors. Track CPL, ROI, and brand sentiment. Requirements : 5+ years legal/pro-services marketing; Google Ads/GA4 pro; content strategy skill....Work at office
My Rights Law Group
Rancho Cucamonga, CA3 days ago $95k - $105k
...life balance and recognize the importance of time outside of work commitments. Overview & Position Summary This role leads advanced divisional marketing strategy and execution across multiple communities or sub-markets within a defined geographic area. The position owns...Full timeTemporary workCasual workWork at officeFlexible hoursAfternoon shiftRichmond American Homes
Corona, CA3 days ago$75k - $90k
...events, or talent management Existing relationships with venues, planners, or promoters Familiarity with the Jewish simcha and events market Why Join: High-autonomy role with real ownership over how the agency grows Fast-paced, creative environment working with talented...- Blackbird Recruiting in Monsey, NY is seeking a Talent Sales & Promotions Manager to drive full sales cycles, sign new talent, and promote artists across networks. You will plan and execute concerts and live events, coordinating vendors, contracts, and timelines with energy...
$127k - $191k
...best work. Job Summary Equinix is a highly active capital markets issuer due to its substantial investment in growth and its REIT... ...role in funding Equinix’s global growth. This role involves leading the development of new funding frameworks, managing Equinix’s debt...Full timeWork experience placementWork at officeLocal areaEquinix
Ontario, CA15 days ago$180k - $200k
...Director of Brand & Marketing - Eastvale, CA (On-site, NOT REMOTE) About Our Client: Our client is a leading innovator in the frozen foods industry, specializing in bold, playful frozen dessert products designed to create consumer buzz and stand out in retail environments...Relocation packageKinsa Group
Eastvale, CA3 days ago$95k - $110k
...planning and commitment to quality.About your new career:As our Marketing Manager, Planned Communities, you’ll help shape how Lewis... ...and experienced. Based at our Upland Corporate Office, you’ll lead the day-to-day marketing strategy and execution for Lewis Planned...Casual workWork at officeLocal areaMonday to FridayAfternoon shiftThe Lewis Group of Companies
Upland, CA2 days ago- ...engagement. Summary As our in-house Social Media Lead & Brand Spokesperson, you will take full ownership of Cosmo'... ...on camera . Key Responsibilities Collaborate with the Marketing Manager and senior leadership to create, refine, and execute strategic...Seasonal workWork at officeWork from home
Cosmo Appliances
Chino, CA17 days ago - ...growth, creativity, and support, enabling every child to thrive. Position Overview: We are seeking a dynamic volunteer to assist with Marketing & Social Media efforts to promote and expand our mission. This role can be supported by more than one individual, as we are...Remote workFlexible hours
- Blackbird Recruiting in Monsey, NY is seeking a polished Talent Sales & Promotions Manager to own the full sales cycle—from cold calls to close—while scouting and signing new talent to expand the roster and promoting artists across the agency’s network. You’ll plan, coordinate...
$20.9 - $26.1 per hour
Assistant Store ManagerThe Assistant Store Manager is primarily responsible for supporting the store manager in managing the sales, operations, asset protection, and human resources functions of the store to ensure a great customer experience and maximum profitability....Local areaFlexible hoursNight shiftChico's FAS
Rancho Cucamonga, CA1 day ago- ...that protect people and enhance lives. Rentokil is the world’s leading commercial pest control services provider, Initial is the world... ...continuous expansion, an opportunity has now arisen for some Digital Marketing Executives to join our team based in our offices in Cape Town....
- Rentokil Initial is seeking a Digital Marketing Executive to own multiple business websites, improving content, structure, and organic search performance while optimizing for priority keywords to drive customer inquiries. You will collaborate with the digital marketing...
$136k - $187k
...engagement, and business-context criteria used to determine whether a lead or account should be engaged, progressed, routed, recycled, or... ...with Revenue Operations, xDR leadership, Sales Operations, and Marketing to align AI qualification logic with lifecycle definitions and...Local areaWorldwideFlexible hours$20.9 - $26.1 per hour
Assistant Store Manager The Assistant Store Manager is primarily responsible for supporting the store manager in managing the sales, operations, asset protection, and human resources functions of the store to ensure a great customer experience and maximum profitability...Local areaFlexible hoursNight shiftChico's FAS
Rancho Cucamonga, CA5 hours ago- ...Product Manager who is passionate about building products customers truly love. As a Product Manager, you will lead both product planning and marketing, managing the full lifecycle of a product from concept to launch. You will be responsible for gathering and prioritizing...OverseasMonday to Friday
$140k - $170k
...do what we do… and who makes it all possible. Together, we create something unique that keeps on growing year after year . As a Market Manager for our Commercial Maintenance Division, you will provide hands-on leadership, direction, and goals for multiple branches...Local area- ...prospects. Job Requirements ~7+ years of commercial lending experience ~ Bachelor's degree: Finance, Accounting, Economics, Marketing (preferred) ~ Strong understanding of commercial depository services ~ Excellent credit skills and general familiarity with...Local area
$222.43k - $370.72k
...pre-delivery installation where they help the customer decide, and hand off cleanly to the teams that own purchase and delivery. Lead product management for the storefront. Own the roadmap for vehicle discovery and configuration, the Marketplace, configurator, cart...Permanent employmentFull time
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Marketing Lead. Be the first to apply!
Related searches