Director of Marketing

$1,000 per month

Allen Lund Company, LLC

Job Description

Our Story
With $1,000 in his pocket, Allen Lund founded this company in 1976 with a vision for a better transportation brokerage. Nearly five decades later, we have grown to over 42 offices nationwide—and we’re still expanding. At ALC, we combine the entrepreneurial spirit of a start-up with the stability and legacy of a trusted industry leader. We’ve built our success on integrity, relationships, and results—and we’re looking for a tech-forward MarCom leader to modernize our communications while honoring our legacy.
The Mission
The Director of MarCom oversees the entire Marketing/Communication. You will be a "Force Multiplier" for our Sales Team , moving beyond traditional support to build a high-tech engine powered by AI and Predictive Analytics . This role is responsible for driving brand awareness, managing complex industry relationships, and continue implementing modern Account Based Marketing (ABM) strategies to accelerate revenue across all offices.
Key Responsibilities & Tech Integration

Departmental Leadership: Oversee team, project management, and departmental operations for the MarCom team.
AI-Powered Content & Communications: Direct the production of all written and video material, leveraging Generative AI and NLP to scale personalized sales letters, press releases, and high-impact digital content.
Sales & ABM Strategy: Continue to grow and develop tech-driven Account Based Marketing (ABM) program, using data to review load and revenue increases by account and office.
MarTech & IT Collaboration: Lead high-priority projects with the IT department to enhance the ALC Website (WordPress) and the Marketing Intranet Portal.
Digital & Physical Brand Management: Manage all trademarks, and oversee the production of personalized collateral for sales staff, including automated PowerPoint updates and service-specific collateral.
Event & Trade Show Evolution: Oversee planning and execution for major conventions utilizing modern lead-capture technology and digital retargeting.
Carrier Development Support: Direct marketing efforts for carrier rewards programs, including VIP Carrier Rewards and ALC All-Stars .
Association & Community Liaison: Serve as a representative for key professional organizations and manage community involvement events and "Acts of Kindness" initiatives.

What We’re Looking For

5+ Years of Leadership: Proven experience managing a MarCom department, preferably in 3PL or Supply Chain Logistics .
Tech-Heavy Skill Set: Proficiency in AI-integrated workflows , CRM management, and marketing automation platforms.
Strategic Researcher: Ability to assess demand among shippers, growers, and carriers to inform marketing strategies.
Collaborative Partner: Someone ready to provide high-level support for Executives, VPs, and the National Sales Manager.
On-site Dedication: This is a high-visibility leadership role at our corporate headquarters in La Cañada Flintridge.

Why You’ll Love Working Here

Legacy & Stability: Join a billion-dollar leader where more than half of our employees have been here 10+ years.
Shared Ownership: We are employee-owned—when the company wins, you win.
Comprehensive Benefits: Profit-sharing, generous 401(k) match, and full benefits.
Autonomy: Direct impact on growth strategy with the freedom to implement cutting-edge technology.

Salary range $155 - 175K

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Vacancy posted 19 days ago

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