Northeast - Regional Sales Manager

Job Description

Job Description

Regional Sales Manager

Job Description:

We are a leading global manufacturer of signaling devices and visual/audible notification products, including network-controlled signal towers, beacon lights, MP3 audible alarms, and LED work/task lighting. Our products are used across a wide range of industries, including industrial manufacturing, factory automation, commercial, healthcare, security, and food & beverage applications. We are seeking an experienced and motivated Regional Sales Manager to lead and grow sales efforts within the automation and industrial sector. This role is responsible for executing strategic sales initiatives, managing key customer relationships, and driving revenue growth throughout the assigned territory.

The ideal candidate will work closely with existing Channel Partners to proactively drive product sales, strengthen partner relationships, and provide technical and commercial support.

Responsibilities include identifying growth opportunities, training distributor sales teams, expanding end-user accounts, and coordinating with internal teams to deliver effective customer solutions. This position will also focus on developing new OEM business by identifying target accounts, building relationships with decision-makers, and securing opportunities for automation solutions. The successful candidate should be comfortable managing longer sales cycles, uncovering application needs, presenting value-based proposals, and converting prospects into long-term customers.

As the Regional Sales Manager, the selected candidate will be based in or near the assigned territory to support efficient travel and customer coverage. Responsibilities include prospecting new customers, actively following up on leads, supporting current customers and channel partners, and regularly visiting potential customers alongside distribution partners. Travel is expected to be up to 50% within the assigned region.

Key Responsibilities:

• Develop and execute a regional sales strategy aligned with company goals and KPIs.

• Identify, target, and close new business opportunities within the automation and industrial markets.

• Manage and grow relationships with OEMs, system integrators, distributors, and end users.

• Provide technical and commercial support throughout the sales cycle.

• Conduct product presentations, demonstrations, and solution-based discussions tailored to customer needs.

• Monitor market trends, competitor activity, and customer feedback to support business strategy.

• Prepare sales forecasts, activity reports, and territory growth plans.

• Represent the company at industry trade shows, events, and customer meetings.

• Support and develop channel partner relationships to increase market share and revenue growth.

• Collaborate with internal teams including customer service, engineering, and marketing to ensure customer success.

Education/Experience:

• Bachelor’s degree in Engineering, Business, or a related field preferred (Electrical, Mechanical, or Industrial Engineering strongly preferred).

• Minimum 3+ years of hands-on B2B sales experience in automation, industrial controls, or related technical industries.

• Experience working with distributors, OEM accounts, and channel sales models.

• Proven success in territory growth, channel sales, and account management

• Experience using CRM platforms such as Salesforce or HubSpot.

Required Skills:

• Strong technical knowledge of automation systems such as PLCs, HMIs, VFDs, SCADA, robotics, sensors, and industrial communication protocols such as EtherNet/IP, Modbus, and PROFINET.

• Experience selling into manufacturing, automotive, food & beverage, packaging, material handling, logistics, or oil & gas industries.

• Strong communication, presentation, negotiation, and relationship-building skills

• Self-motivated with the ability to work independently and manage a regional territory effectively

• Willingness to travel up to 50%.

Job Details:

Job Type: Full-time

Work Location: Home-based remote position within the assigned territory

Schedule: Monday to Friday

Benefits:

• 401(k) matching

• Paid holidays

• Paid time off

• Healthcare insurance

• Life insurance

• Vision insurance

• Dental insurance

• Mileage reimbursement

• Company-provided mobile phone

• Short-term and long-term disability insurance