Paid Media Buyer
NeoWork
Media Buyer Operator-Analyst
NeoWork is currently hiring a Media Buyer Operator-Analyst to join our team on a full-time contractor basis, supporting an AI-powered media and creative services client in the US.
This is not a standard media buyer role. The client runs paid media differently — measuring success through incremental new customer acquisition, first-party attribution, and business-level economics rather than platform-reported numbers. The right person operates at the intersection of hands-on execution and analytical thinking. They can launch and manage campaigns accurately, pull and interpret data from multiple sources, maintain a disciplined change log, and propose actions grounded in business impact — not just platform signals.
Schedule: Monday to Friday, 9:00 AM to 6:00 PM PST Engagement: Full-time, 40 hours per week
What You Will Do
- Execute paid advertising campaigns across Meta, Google, YouTube, and TikTok for e-commerce clients, including campaign setup, naming conventions, audience configuration, and ongoing management
- Run brand-building, engagement, and non-purchase campaigns alongside direct-response campaigns, and understand the role each plays in the broader media strategy
- Pull and analyze data from ad platforms, Shopify, and GA4 — including spreadsheet exports, pivot tables, and trend analysis
- Maintain a daily change log capturing every meaningful account action, the rationale behind it, the result, and the learning
- Analyze performance against incremental and first-party attribution frameworks, not platform-reported numbers
- Propose data-backed changes with a clear business case, including expected upside, risk, and what to watch after implementation
- Deliver structured daily and weekly updates covering account health, spend, audience mix, creative performance, and recommended next actions
- Collaborate with client leadership and engineering on AI tooling being built around the media buying function
Vacancy posted 1 day ago
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