Specialist, Email & Database Marketing

What You’ll Do We are currently seeking an Email & Database Marketing Specialist to support the digital development of consumer-facing messages for Wilson Hardgoods and our baseball brands (DeMarini, Louisville Slugger, EvoShield, ATEC & Team.Shop) including batch‑send emails, automated emails and SMS messages. Specific responsibilities include, but are not limited to: Coordinating and executing campaign‑based email sends with the marketing and creative services teams, aligning content with email best practices (e.g., recommend ideal content layouts, make copy edits). Updating automated marketing workflows/journeys in Salesforce Marketing Cloud and/or Braze. Working & collaborating closely with outside vendors such as Movable Ink. Executing A/B tests to improve email engagement rates and conversion rates. Launching SMS marketing campaigns and optimizing existing triggered campaigns. Contributing to email or SMS performance reporting and CRM metrics analysis. Staying up‑to‑date on industry trends and regulations (CCPA, GDPR, etc.), ISPs, monitoring tools and best practices. Staying abreast of changes in landscape that require adjustment of strategies to ensure deliverability; recommending changes to Wilson Family of Brands’ email program where opportunities are found. Other duties as assigned. What We’re Looking For This role requires a Bachelor’s Degree and a minimum of 2 years of work experience in an email or marketing‑related role. Additional familiarity with any of the following is preferred: eCommerce, sporting goods or lifestyle apparel / “athleisure‑wear” industries, Salesforce Marketing Cloud, Braze or other enterprise‑level ESPs, knowledge of best email practices, proofreading and marketing copywriting, and/or HTML/CSS or languages like AMPscript or Liquid for personalization use cases. Other qualifications include: Ability to juggle multiple competing deadlines and responsibilities. Strong attention to detail. Ability to understand and integrate feedback from partners who are not channel experts. Excellent verbal and written communication skills. Should be able to make judgments about marketing communications to determine if a message will ‘make sense’ to the target consumer. What We’ll Provide A reasonable estimate of the pay range is $60,000 – $70,000 per year at the time of this posting. Within the range, individual pay is determined by factors such as job‑related skills, relevant experience, education, and/or training. The range details reflect the base pay only and do not include our competitive bonus program. Be part of a vibrant, sports‑centric environment in Chicago. We offer an open, collaborative, high‑tech work setting with best‑in‑class amenities and perks, including: Medical, dental and vision. Pre‑tax transit discounts. 401(k) with company match. Life insurance. Paid maternity/paternity leave. Professional development opportunities. Volunteering programs. Team building outings. Discounts on Wilson and Amer Sports products. On‑site health club. Summer hours. Company‑sponsored sports leagues/teams. Active company outings around major sports events. Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics. #J-18808-Ljbffr Wilson Sporting Goods