Director of Paid Search
$3,000 - $6,000 per monthFull-time
Lago
Role Description
We’re looking for a Director of Paid Search to own execution and performance across Google Ads. This is a hands-on role focused on managing, optimizing, and scaling campaigns across Search, Performance Max, Shopping, and YouTube within a performance-driven environment.
- Own day-to-day management of Google Ads accounts (Search, PMax, Shopping, YouTube)
- Build and refine account structure, campaigns, and asset groups
- Manage keyword strategy, search queries, and negative keyword lists
- Monitor and optimize shopping feeds and campaign performance
- Handle bid strategy and budget pacing to hit performance goals
- Draft ad copy and creative variations (with final approvals as needed)
- Monitor GA4 conversions and investigate discrepancies
- Collaborate with paid social on cross-channel insights
- Lead paid search communication with the client (Slack, calls, reporting)
- Participate in weekly calls and present performance updates
Qualifications
- 5+ years of hands-on Google Ads experience
- Experience managing accounts with $100K+ monthly spend
- Strong experience across Search, Performance Max, and Shopping campaigns
- Solid understanding of keyword strategy, search query mining, and negative keyword management
- Experience with bid strategies and budget pacing
- GA4 proficiency (conversion tracking, audiences, reporting)
- Strong written and spoken English (client-facing)
- Experience working with US, UK, or AU clients
Nice-to-Haves
- DTC / e-commerce experience (apparel or fashion preferred)
- Experience with shopping feed optimization
- Familiarity with Demand Gen / YouTube campaigns
- Exposure to cross-channel collaboration (paid social, creative testing)
Benefits
- Remote Work: Work from anywhere—our team is global, and we value work-life balance.
- Growth Opportunities: As a key player, you’ll have the chance to shape your role and grow with us.
- Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago's Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.
Vacancy posted 4 days ago
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