Director, Paid Search

Role Description

As the Director, Paid Search at OuterBox, you will be responsible for providing strategic leadership and oversight of all search engine marketing initiatives. You will collaborate with innovative & transformative digital health and e-commerce clients, senior management, and cross-functional teams to develop and execute paid search strategies that drive website traffic, conversions, and ROI. Your role involves managing a team of Associate Directors, Leads, and Senior Paid Search Strategists, optimizing campaigns, and staying ahead of industry trends.

A Director, Paid Search plays a pivotal role in shaping the search engine marketing strategies of OuterBox and our clients. This role requires a combination of strategic thinking, leadership, team management, and a deep understanding of paid search best practices.

Job Responsibilities

• Strategic Leadership:
  • Develop and communicate the overall paid search strategy, including goals and objectives.
  • Collaborate with clients or senior management to align SEM efforts with broader marketing and business objectives.
  • Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge.
  • Develop a robust testing roadmap with your team and ensure the continuous evolution of the client’s SEM programs.
  • Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of the last quarter and top testing priorities for the upcoming quarter.
• Team Management:
  • Lead and mentor a team of SEM specialists, including setting clear performance objectives and providing guidance.
  • Oversee campaign planning, execution, and optimization efforts.
  • Ensure team members are well-equipped to deliver exceptional results.
• Client Collaboration:
  • Build and maintain strong client relationships.
  • Collaborate with clients to understand their business goals, target audience, and competitive landscape.
  • Present strategic recommendations, campaign performance insights, and progress reports to clients.
• Campaign Strategy and Planning:
  • Develop comprehensive SEM strategies, including budget allocation, keyword targeting, and campaign structure.
  • Oversee the creation of ad copy and landing pages optimized for conversions.
  • Implement advanced bidding and targeting strategies.
• Performance Analysis and Optimization:
  • Monitor campaign performance using analytics tools and other data sources.
  • Analyze data to identify opportunities for optimization and improvement.
  • Implement A/B testing, ad group restructuring, and other advanced optimization techniques.
• Budget Management:
  • Manage budgets for SEM campaigns, ensuring efficient allocation and adherence to financial goals.
  • Provide recommendations for budget adjustments based on campaign performance.
• Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
• This role may involve occasional travel to meet with clients or attend industry events.
• Adaptability to changing client needs, evolving search engine advertising platforms, and industry dynamics is crucial.
• Other duties, as assigned.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Extensive experience (typically 7+ years) in SEM and digital marketing.
• Proven track record of successfully managing large-scale SEM campaigns.
• Strong leadership and team management skills.
• Exceptional analytical skills and proficiency in data analysis tools.
• Excellent communication, presentation, and negotiation skills.
• In-depth knowledge of search engine advertising platforms (e.g., Google Ads, Bing Ads) and emerging trends.
• Experience working with a diverse range of clients and industries.
• This role is required to be based in the US.

Benefits

• High-character, fun, and cohesive work culture.
• Competitive base salary.
• PTO that is genuinely encouraged.
• Affordable, low-deductible health insurance plans.
• Supplemental benefits, including employer-paid life insurance, short & long term disability insurance.
• 401k with company match.
• Remote work flexibility.
• Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback.
• Professional/individual development stipend.
• Salary Description: $120,000 to $130,000.