Channel Manager, Paid Search & Affiliate Marketing

Role Description

The Channel Manager, Paid Search & Affiliate Marketing is a high-impact, dual-channel role on ISC's centralized Retail Marketing Team (RMT), sitting within the Channel Acquisition Team under the Director of Channel Acquisition. This person is responsible for the strategy and optimization of two of ISC's highest-priority acquisition channels: paid search and affiliate/aggregator partnerships across 5 distinct business units. Initially an individual contributor, this role will be tasked with day-to-day management of our paid search efforts while optimizing/ diversifying our affiliate partnerships. Success is measured in policy binds, CAC efficiency and revenue contribution.

• Own paid search campaign strategy and optimization across Google Ads and Microsoft Ads for all active ISC retail business units.
• Own the affiliate and aggregator partnership performance across the ISC portfolio.
• Lead channel-level test design and optimization across paid search and affiliate.
• Serve as the primary channel performance reviewer.
• Partner with the Snr. Manager Marketing Analytics / Operations to validate conversion tracking accuracy.
• Provide monthly and quarterly channel performance analyses, budget forecasts, and strategic recommendations.
• Coordinate with BU leads and creative resources to brief and refresh paid search ad copy and affiliate creative assets.
• This is an individual contributor role with the opportunity for future management of junior team members.

Qualifications

• 4–6 years of performance marketing experience, with demonstrated hands-on ownership of both paid search and affiliate or aggregator channel management.
• Proven track record managing successful paid search programs.
• Direct experience managing affiliate or aggregator partner relationships.
• Strong analytical fluency.
• Demonstrated ability to manage multiple business units simultaneously in a fast-paced environment.
• Insurance, financial services, or other regulated/high-CPC vertical experience preferred.
• Clear communicator with strong written and verbal skills.

Requirements

• Experience with Google Ads required; Microsoft Ads preferred.
• Familiarity with affiliate platforms (Impact, Commission Junction) strongly preferred.
• Proficient in Google Analytics 4 or comparable analytics tools.
• Experience with Looker or BI dashboards a plus.

Benefits

• Employee Ownership Program - every eligible employee shares in the financial rewards that grow when the company grows.
• Professional development opportunities.
• Owner Referral Program.
• Work from home reimbursement for remote/hybrid roles.
• Canary emergency financial assistance program.
• Comprehensive medical, dental, vision.
• Life/AD&D Insurance.
• Confidential, Employee Assistance Program.
• Health Savings Account, includes company contribution.
• Short-term disability.
• Voluntary benefits - supplemental accident, critical illness, hospital insurance.
• Employee discounts.
• 401(k) Plan with company match contribution.
• Addition Wealth Financial Wellness Program.
• Various Time Off Programs.
• 11 company paid holidays.