Social Media Coordinator

Position : Social Media Coordinator

Location : San Diego, CA (On-site)

Job Type : Full-time

Pay : $30/hour

ABOUT US :

At Broken Yolk Café, we pride ourselves on offering a great work-life balance with consistent hours (Monday-Friday, 7:30 AM to 3:30 PM), and room for growth as we continue to expand. We offer health and dental benefits as well as some extra perks like free breakfast daily. As a company in its early stages of growth, we’re looking for independent, self-starters who are ready to grow with us.

For this position, we’re looking for a creative strategist who understands the role social media plays in driving brand awareness and reinforcing guest affinity. The individual in this role is a natural storyteller, one who is always exploring fresh and inventive ways to connect Broken Yolk Cafe’s “Brunch on the Sunnyside” culture with the communities, families, and individuals who call us their neighborhood cafe. As our Social Media Coordinator, you’ll report to the Director of Marketing and will have the opportunity to collaborate directly with our culinary team to help shape how Broken Yolk Café shows up for guests online: crafting a warm, playful, family-friendly voice that brings new menu creations to life across channels, and builds an engaged community that keeps people coming back.

Broken Yolk Cafe has been serving the San Diego community since 1979, and has grown to include 42 individual locations across California, Arizona, Idaho, Nevada, and Texas, with another 10 cafe locations under development. Our team is eager to welcome this newest addition to the marketing team, and has the hope that they'll grow in their role alongside the brand, while introducing our franchise concept to new fans and foodies every day!

KEY RESPONSIBILITIES:

• Ideate, create, edit, and post high-quality, engaging content (images, videos, reels, stories, etc.) for social media platforms including Instagram, TikTok, and Facebook.
• Stay informed on trends, platform updates, and best practices for posting cadence.
• Write compelling captions and copy that engage and resonate with target audiences.
• Showcase the Broken Yolk Cafe brand through influencer partnerships and UGC collaborations, strategizing with marketing leadership on annual creator strategies.
• Utilize Sprout Social to maintain a 30-day social media calendar for owned channels.
• Spearhead social media campaigns to drive excitement around new restaurant openings.
• Provide guidance and content standards to franchisees wanting to post localized content.
• Remain accessible and connected to the brand’s ever-growing base of fans and followers through post comments and direct messages.

QUALIFICATIONS:

• 4+ years of experience owning social media for other brands, preferably in hospitality.
• Strong portfolio showcasing your creativity and ability to produce engaging content.
• Proficiency in social media platforms (Instagram, TikTok, Facebook, etc.).
• Experience utilizing Adobe Creative Suite for content curation/editing.
• Ability to manage multiple projects and work under tight deadlines.
• Passion for staying ahead of trends and experimenting with new content formats.
• Valid, state-issued driver's license for off-site photo/video shoots at our restaurants.
• Bachelor’s degree in Marketing, Communications, or a related field (preferred, but not required).
• Candidates must be willing to undergo a background check prior to employment.

PERKS & BENEFITS:

• Opportunity for career growth within a rapidly-expanding brand.
• Collaborative, creative, and inclusive work environment.
• Complimentary food from Broken Yolk Cafe during the workweek.
• Access to professional development resources.
• Health and dental benefits (for full-time employees).
• Paid time off and holiday pay.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT:

BYC Franchising, LLC, is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

HOW TO APPLY :

Please send your resume and any supporting material explaining why you're the perfect fit for this role. We’ll be reviewing resumes on a rolling basis and look forward to learning more about your background and qualifications!