Marketing Manager

$120.9k - $193.4k

Becton Dickinson & Co

Becton Dickinson seeks a Marketing Manager to lead US marketing strategy for ChloraPrep, GuardIVa, and StatLock brands within the Medication Delivery Solutions unit. The role involves developing annual marketing plans, competitive analysis, and cross-functional collaboration to drive product growth and achieve financial targets.

Responsibilities

Evaluate competitive marketing strategy and develop go-to-market approaches to drive product category share and growth
Develop and manage annual strategic reviews and marketing plans for assigned product lines to meet financial and strategic objectives
Build and maintain relationships with sales teams, key opinion leaders, and medical societies to identify market trends
Track account performance, pricing adjustments, and competitive threats; report regularly to management on risks and opportunities
Participate on cross-platform initiative teams, delivering marketing strategy and support while ensuring regulatory and ethical compliance

Requirements

Bachelor's degree required
5+ years product or commercial marketing experience in medical device, diagnostics, life sciences, biotech, or healthcare
Experience developing and executing annual marketing plans and growth strategies for product portfolios
Demonstrated ability partnering with sales teams and external customers to drive market growth
Proficiency in market analysis, competitive analysis, and customer research
Experience managing portfolio performance including demand management and backorder strategies
Ability to travel up to 20% and work on-site minimum 4 days per week

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Vacancy posted 1 day ago

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