Director of Admissions

BASIS Independent Schools, a subsidiary of Spring Education Group, is a national network of PreK-12 private, secular schools that educate students to the highest international levels. Our twelve campuses, located in some of the most bustling, dynamic metropolitan areas in the country, are part of the BASIS Curriculum Schools global network. We believe in setting a higher standard for students and promoting self-reliance and accountability in a culture where hard work is celebrated, and intellectual pursuits result in extraordinary outcomes.

BASIS Independent McLean is seeking candidates for a Director of Admissions.  

SUMMARY:  

The Director of Admissions is responsible for leading and managing all aspects of the campus level admissions, and enrollment and marketing activities in partnership with the Head of School, ensuring all tours, events, application processes and partnerships are conducted using approved Spring Education Group admissions practices.  

RESPONSIBILITIES:  

• Conducts interviews with prospective student families and evaluates prospective student’s needs, interests and qualifications while providing clear and concise information to help prospective families make an informed decision to attend or not attend the school.  

• Communicates the philosophy and unique features of the school to prospective families; is an excellent storyteller.  

• Leads the development of annual strategic enrollment plans in collaboration with school leadership, and Central team leadership.  

• Provides execution capabilities, direction, and leadership to all individual contributors in the enrollment and admissions process to ensure each and every prospective family has the highest quality experience from inquiry through the first day of school.  

• Leads and Coordinates campus tours to ensure the Head of School, plus key teachers, will engage with the prospective family for an optimal tour experience.  

• Directs the planning and execution of high-quality admissions events, including family meetings, campus tours, and entrance exam sessions and playdates, Information Sessions, Open Houses, and other admissions-related events; expected to host these events with school leadership.  

• Oversees prospective family marketing and communications initiatives from the Admissions team including newsletters, content campaigns, blogs, social media, local PR and earned media, thought leadership opportunities from school leadership, and other communications.  

• Cultivates and leads strategic partnerships with feeder schools while serving as the primary relationship manager for key external organizations, including Parents League, ISAAGNY, and independent education consultants.  

• Develops and executes a comprehensive marketing outreach strategy through identifying high-value opportunities for prospective parent engagement, including sponsorships, events, community campaigns, etc.  

• Mobilizes the current parent community through brand ambassadors and other programs to drive new student inquiries and support enrollment growth through organic referrals.  

• Drives annual enrollment goals by analyzing and translating funnel analytics into actionable strategies, proactively identifying and resolving funnel trends and gaps, to ensure enrollment targets are met.  

• Collaborates closely with Central Marketing and Communications to ensure brand consistency, finds ways to elevate the brand experience, and identifies targeted local marketing and public relations opportunities.  

• Leads and develops an Admissions team, driving campus-wide admissions success through collaborative leadership, training, and mentorship to direct team’s efforts to achieve annual enrollment goals.  

• Assists prospective student families through the admissions process in accordance with all applicable federal and state regulations, school policies and procedures, and in compliance with all accrediting standards and requirements.  

• Manages CRM system input, upkeep, and follow through for all campus enrollment.  

• Presents information in a factual and ethical manner regarding the school’s programs and tuition.  

ESSENTIAL SKILLS & EXPERIENCE:  
 
Education & Credentials:  

• Bachelor’s degree required; degree in Marketing or Communications preferred.  

• 4+ relevant sales experience.  

• 2-3 years admissions experience at top secondary or post-secondary institution.  

• Working knowledge of Microsoft Office.  

Abilities:  

• Organization - Ability to maintain a highly-organized team in a fast-paced environment with multiple parallel workstreams.  

• Detail Oriented - Ability to identify and improve key details of any project or task.  

• Communication - Ability to communicate internally and externally in a highly effective, clear, complete and persuasive manner, both verbally and in written communications.  

• Accountability - Ability to take ownership of own work as well as team's work products, establish trust, and be receptive to feedback.  

• Cooperation - Ability to thrive in a highly collaborative setting and work closely with others to execute complex team projects at the highest quality.  

• Efficiency - Ability to make decisions, prioritize, and execute daily responsibilities in a manner that demonstrates strong judgment and execution capabilities.  

Benefits:  

BASIS Independent Schools offers a comprehensive benefits package which includes:  

• Competitive salary dependent on education and experience.  

• Career growth opportunities focused on continuous learning, mentorship, and professional advancement across our network of schools.  

• Retirement options through which eligible participants may receive a 50% Company match for the first 10% of employee earnings deferred.  

• Three PPO medical plans to choose from, as well as dental and vision insurance.  

• An FSA option that allows for pre-tax dollars to cover medical, dependent care, and transit.  

• Student tuition remission for your children to attend our schools  

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. In general, this position requires an individual to frequently walk, stand, sit, squat, stoop, reach, kneel, rise from the floor, twist, listen, read, write, and speak the English language. In addition, this position often requires an individual to carry, lift, use repetitive or fine hand movements, and occasionally push, pull, or bend. This position is regularly required to hear and use clear vision with or without correction. Spring Education Group, including, but not limited to SEG Inc., and their affiliates (collectively “Company”) is an Equal Opportunity Employer. All qualified applicants for employment and employees are provided equal employment opportunities, including in recruitment, hiring, and assignment, without regard to actual or perceived race, color, religion and religious creed, sex (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, marital or familial status, age, national origin, ancestry, disability, genetic information, military/veteran status, or any other classification protected by federal, state, or local law. The Company expressly prohibits any form of unlawful employee or student harassment or discrimination.