GTM Systems Engineer

About the Role

As the GTM Systems Engineer , you will own and build the systems and data foundation for TwelveLabs' go-to-market organization. You will design and ship Clay-native workflows, manage HubSpot and our marketing automation tools, build and maintain our AWS co-sell pipeline through Clazar , own quote-to-cash automation end-to-end, and build the automations that power GTM execution across sales, marketing, and partnerships. Working closely with Sales, Growth, and Partnerships leadership, you will translate GTM strategy into scalable, automated systems that operate reliably in production.

This role requires both strategic thinking and deep hands-on execution. You should be comfortable shipping workflows, managing integrations, optimizing data models, and implementing automation across multiple tools. It's ideal for someone who thrives on turning messy GTM signals into clean, automated systems and building leverage through automation.

This is a rare opportunity to be a foundational member of the TwelveLabs GTM organization. You will build the internal systems and automations that power revenue execution, working closely with GTM leadership to define how scalable, AI-native GTM infrastructure is built from the ground up.

Candidates must be able to travel up to 10% of the time annually to attend conferences, off-site meetings, and other business-related events as required by the role. This role may require participation in on-site interviews and/or completion of in-person onboarding processes.

In this role, you will

• Design, build, and ship HubSpot-based GTM systems , managing configuration, data structure, and workflow automation across our growing stack. Our current GTM stack includes HubSpot , Clay (as a core orchestration layer), Avoma , Crossbeam , Clazar , Mixpanel , and Metabase —with legacy tools like Salesloft being phased out and new tools under evaluation as we expand our AI-native GTM infrastructure.
• Build and own Clay-native automations that enrich, score, route, and orchestrate GTM data in real time.
• Own and maintain our AWS co-sell pipeline integration (Clazar) , ensuring partner-sourced opportunities sync cleanly into HubSpot .
• Design automation that replaces manual GTM work, including routing, lifecycle management, ownership logic, enrichment, partner attribution, and deal registration.
• Build reliable multi-system workflows across HubSpot , Clay , Salesloft , Avoma , Crossbeam , and Clazar that behave correctly in production.
• Create systems where accurate reporting is a byproduct of clean workflows and data flows, not manual effort.
• Prototype quickly, ship v1 systems, and iterate based on real GTM performance and adoption.
• Evaluate and implement new GTM tools and integrations as we expand our AI-native revenue operations infrastructure.
• Collaborate with Sales, Partnerships, and Growth leadership to translate go-to-market priorities into technical systems and automations.
• Build guardrails, QA processes, and self-healing workflows to maintain data quality and system reliability at scale.

You may be a good fit if you have

• 5+ years of experience building GTM systems, internal automations, or revenue infrastructure in a high-growth B2B environment.
• Strong technical expertise in HubSpot , including hands-on experience building workflows, data models, and integrations.
• Deep, practical experience with Clay beyond basic enrichment (e.g., scoring, routing, orchestration, signal detection).
• Experience working with sales engagement and marketing automation tools such as HubSpot Marketing Hub , Salesloft , Outreach , or 6sense .
• Working knowledge of data analysis and visualization tools such as Google Sheets , Looker , Metabase , or SQL-based environments .
• A builder mindset — you enjoy shipping systems, automating manual work, and iterating quickly.
• Ability to translate complex GTM requirements into practical, scalable technical solutions.
• Comfort operating cross-functionally and autonomously in a fast-paced, high-growth environment.
• Exposure to quote-to-cash or CPQ tooling (e.g., SpotDraft ) and product-led growth (PLG) motions is a plus.