Area Personal Training Director
$75k - $160kCrunch Fitness
Area Personal Training Director
The Area Personal Training Director (APTD) is the manager and leader of the Personal Training Departments in selected locations. Your responsibilities include leading the Personal Training team and partnering with the gym General Manager, Regional Group Fitness Director and Regional Director of Operations to drive growth for the personal training department and increase overall revenue of the business. The Regional Personal Training Manager is responsible for ensuring an excellent training experience for all members while growing the personal training business at designated locations.
Responsibilities include overseeing and supervising all Personal Training Manager's within your district, hiring, training, and developing Personal Training Manager's for all locations, achieving and exceeding the Company KPI's, maintaining Enhance to track and evaluate client sessions, ensuring that programs and operational protocols in place to ensure the achievement of client satisfaction, leading and educating the team and providing leadership to reinforce the contributions in which Personal Training delivers to provide greater client engagement and retention, ensuring that each club follows company policies and values as well as health and safety procedures, maintaining a safe, productive and inviting exercise environment for employees, members and guests, auditing day to day functions of the personal training staff, continuously monitoring the PT business and financial results and developing meaningful action plans to improve performance of the business, modeling team expectations by interacting and observing team members, checking the details of member experiences, making recommendations, and proactively solving problems, ensuring that the Team has current and up-to-date Personal Training certifications, assisting in the implementation and promotion efforts as they pertain to upcoming club events, and other job duties as assigned.
Financial Performance and Sales (50%) includes being directly responsible for the department's financial performance through your personal production, as well as the performance of your Managers and trainers, achieving personal and departmental monthly revenue goals, conducting monthly trainings with your regions trainers to ensure Fit Fusion standard is being upheld, conducting weekly meetings to oversee systems and procedures passed down by Executive team, managing personal trainer performance and expenses, partnering directly with the GM to ensure that the membership team is booking CrunchONE Kickoffs effectively and that all MSRs are building value in the service at a high level, ensuring that there is consistent inspection, coaching and accountability of all trainers performing Kickoffs to ensure conversion success, ensuring that PT Labor expenses never exceed budget by managing schedules and ensuring a high ROI on trainer non-session activities.
Team and People Management (50%) includes being responsible for the ongoing recruitment, hiring and onboarding of Personal Trainer Managers and PT team if needed to ensure that staffing levels are conducive to the growth of the department, completing all onboarding tasks for all newly hired Personal Trainer Managers, developing a high performing team through consistent coaching, accountability and development, effectively communicating all department and/or club initiatives, standards and directives, providing input and participating in performance assessment and separation processes for Personal Trainers, establishing and developing a collaborative and results-focused Personal Training Team, creating a positive and healthy workplace environment that provides opportunities for staff advancement, successfully auditing payrolls for all Personal Trainers and Personal Training Managers in a timely manner, working in tandem with RDO/RGFC to ensure cohesiveness amongst all departments, and ensuring all onboarding process' are being completed effectively and efficiently.
Requirements include a related University degree (in Exercise Science, Exercise Physiology or Kinesiology) or equivalent experience strongly preferred, current, nationally recognized personal training certification required, 5 years related sales experience, 5 years' experience in the fitness industry, 3 years of leadership and people management experience including proven success in leading, coaching and motivating teams and individuals to achieve goals and objectives, demonstrated ability to motivate and influence all levels of the organization, current CPR & First Aid are required and must be maintained through employment, ability to create and sustain a culture of service focused on hospitality, caring, welcoming and fun, a passion for fitness. Demonstrated knowledge of fitness equipment and wellness strategies, strong communication (oral and written), interpersonal and relationship-building skills, strong MS Office software skills with an ability to adapt learning to incorporate new technologies, this position will operate out of a designated "home club", and ability to travel extensively (travel over 50%) to multiple Crunch locations in the Fit Fusion network.
Skills and Special Characteristics include business acumen, sales strategy development, managing performance, coaching & development, teamwork, customer service orientation, communication skills, technical/professional knowledge & skills, and product knowledge expertise.
Compensation: $75,000.00 - $160,000.00 per year
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