Global OTC CBIA Manager

Global OTC CBIA Manager As the Global OTC CBIA Manager, you are responsible for contributing to brand strategy and driving business growth by providing deep understanding of consumers, experts, markets, and competitive landscapes. Through synthesizing diverse data sources and partnering with cross-functional teams, you turn insights into actionable recommendations, inform innovation pipelines, and develop compelling brand narratives and creative strategies. Your work ensures consumer perspectives are embedded in every stage of the brand’s lifecycle, guiding decision-making, inspiring impactful marketing, and supporting the continuous measurement and optimization of brand performance on a global scale. This role sits within the Global OTC CBIA Team and reports directly to the Global OTC CBIA Director. Role Responsibilities Work with the cross‑functional brand team to create a learning and insights roadmap for OTC identifying growth opportunities and strategies. Lead the development and delivery of comprehensive brand insights (incl. consumer, expert, market, and competitive) to inform where to compete and how to win opportunities. Contribute to key brand foundations, incl. brand purpose, positioning, architecture and brand language, leveraging an effective and agile learning toolkit. Ensure creative executions are grounded in data, culturally relevant across markets, and aligned with brand purpose and positioning to drive emotional connection and commercial impact. Contribute to Global brand innovation by identifying critical touchpoints for innovation based on a complete vision of the consumer experience, leading the design of concept evaluation and testing for claims, comms and commercial assets based on deep understanding of consumer & customer needs, and evaluating success of in‑market launches for future roll‑out optimization. Act as the first point of contact for Stage Gate proposal support, providing robust data on consumer needs, market potential, competitor performance, ensuring robust evaluation of innovation opportunities and enabling successful commercial launch. Develop and manage robust tracking and learning frameworks to measure brand health, campaign effectiveness, and innovation performance. Design, commission, and manage primary and secondary market research projects, ensuring methodological rigor and business relevance. Manage budget to ensure maximum efficiency of spend. Translate complex data and analytical findings into clear, compelling, and actionable narratives. Proactively collect feedback on insights provided, ensuring an iterative process to make sure all insights are relevant and trusted. Be the business partner for relevant OTC Global Brand Team, educate teams on shape of future demand, fostering a future‑oriented mindset to drive brand growth. Contribute to the Global Brand Growth Leadership Team, elevating the impact of CBIA in Brand Strategy. Basic Qualifications Bachelor's Degree. 5+ years’ experience in global FMCG / OTC Insights & analytics roles, focused on foundational consumer learnings and developing strong brand foundations and winning creative campaigns and innovations. Hands‑on experience with relevant consumer learning and testing methodologies and a track record of successful experimentation and implementation of new, innovative tools & approaches. Strong business acumen with proven history of translating findings into actionable recommendations with business value attached. Ability to work independently in a high paced, highly matrixed organization and deliver multiple priorities under tight timelines with rigor and quality. Has strong planning & organization skills. Proven line management and talent development. Preferred Qualifications Familiarity with statistical software (e.g. SPSS, R, Python) or data visualization tools (e.g. Power BI, Tableau). Proven ability to collaborate effectively with, and influence, diverse teams across different functions and markets, fostering a shared understanding of future opportunities. Salary Salary range: $121,952 - $167,000 USD + bonus. Benefits Haleon offers a robust Total Reward package that includes competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering. Location: Based in Warren, NJ, hybrid model requiring an in‑office presence of 3 days per week. Haleon is an equal‑opportunity employer committed to mobilising its purpose in a way that represents the diverse consumers and communities who rely on our brands every day. We create an inclusive culture where different backgrounds and views are valued and respected, and we aim to build a place where all employees feel they truly belong. #J-18808-Ljbffr Dormont Manufacturing Co