Digital Strategist, Content and Marketing Strategy

As part of the Advancement Communications Content and Marketing Strategy (CMS) team within AA&D, the Digital Strategist leads the creation and management of digital content for email, social media, and web channels-including short-form writing, video, digital assets, and social media reels/stories. The Digital Strategist oversees and implements the day-to-day management of the HAA and Harvard College Alumni (HCA) social media channels. The role designs and executes cross-channel digital marketing assets and strategies that elevate storytelling, deepen alumni and donor engagement across a global community, and align with key HAA and FAS priorities. Bringing creative and innovative approaches to content development, the Digital Strategist ensures all digital touchpoints are cohesive, compelling, and measurable. Reporting to the Senior Associate Director, Content and Marketing Strategy, the Digital Strategist is a versatile digital storyteller and marketer who strengthens AA&D's overall digital presence. The role combines excellent writing, sharp editorial judgment, and strong visual instincts to advance awareness of Harvard news, initiatives, and resources while driving alumni participation in key University, HAA, and FAS programs. Job-Specific Responsibilities: The Digital Strategist leads the day-to-day management of the HAA and HCA social media channels, reaching more than 260,000 followers with engaging written, visual, and multimedia content aligned with HAA and FAS content strategies. This position brings advanced short-form video editing skills to create and optimize video for social platforms and has a keen eye for capturing compelling moments on campus and at events that resonate with alumni audiences. Sitting within the CMS Events and Marketing group, the Digital Strategist plans and produces core marketing content; writes for HAA and FAS event campaigns; manages content calendars and production timelines; and monitors performance through regular social analytics and listening reports. With deep knowledge of University-wide priorities, this role serves as a strategic partner to HAA and FAS colleagues, helping to shape content and campaign approaches that strengthen digital engagement across the global alumni community. Manages the execution of AA&D's digital marketing strategy, creating and curating content for email, digital newsletters, social media, web, and select print platforms in accordance with University, FAS, and HAA priorities. Develops and manages key marketing content for HAA and College alumni-including marketing emails, social posts, and web content-writing independently or in collaboration with AA&D partner teams and producing multimedia assets (graphics, photography, and video) for HAA and HCA marketing channels. Manages the HAA and College alumni social media presence across Facebook, Instagram, LinkedIn, Threads, and emerging platforms, collectively reaching more than 260,000 followers; leads strategies to grow audiences and deepen alumni engagement in support of AA&D and University-wide initiatives and campaigns; demonstrates sound judgment in representing the HAA and FAS on digital channels. Produces, edits, and optimizes short-form video and social-first content (e.g., Reels, Stories) to highlight campus life, alumni and student events, and alumni stories, using a strong visual eye to capture compelling moments that resonate with alumni audiences. Manages content calendars, production schedules, and day-to-day implementation of audience engagement strategies, including curating University content, drafting and posting content, and monitoring/responding across social channels and email newsletters; stewards and refines voice, tone, and messaging for all accounts. Develops and maintains deep content knowledge on a range of University-wide programs and priorities, serving as a resource for AA&D's overall content strategy and informing themes and story selection for newsletters and campaigns. In partnership with CMS project leads, plans and executes paid and organic social media campaigns with the goal of driving broad audience engagement and participation in HAA events and programs. Cultivates and manages strong working relationships with the University's public affairs office (HPAC) social media partners. Oversees and mentors student content producers during the academic year, providing guidance, feedback, and coordination to support high-quality digital content creation across HAA and HCA channels. Leads social listening and analytics efforts, monitoring performance across platforms, producing regular engagement and listening reports, and keeping HPAC and AA&D senior leadership apprised of trends, risks, and opportunities related to major University news and initiatives. Provides direction to the CMS Staff Assistant as it relates to social media and digital content support. Contributes to special projects in collaboration with the CMS team's Associate Director, Assis #J-18808-Ljbffr Harvarduniversity