Email Marketing Specialist
Indotronix International Corporation
Duration: -3 years Travel Required: -No Job type: - Remote 1-3 years of experience required.
Key Responsibilities
Core Professional Skills
Key Responsibilities
- Manage the end-to-end execution and optimization of organic email marketing campaigns using Salesforce Marketing Cloud - including initial build/design, audience segmentation, deployment, testing, and post-send analysis
- Execute audience segmentation, workflow configuration, and marketing automation processes to support targeted and personalized communications
- Conduct A/B testing, campaign quality assurance, troubleshooting, and deliverability monitoring to ensure high-quality performance and compliance with email marketing best practices
- Monitor and analyze campaign performance using reporting and analytics tools, translating insights into actionable optimizations that improve engagement and effectiveness
- Proactively assess and enhance the current state of email channels by identifying opportunities for optimization and making recommendations grounded in industry best practices and performance data
- Collaborate closely with cross-functional teams to ensure messaging alignment and support broader integrated marketing initiatives across digital channels
- Other duties as assigned that contribute to key outcomes of the Corporate Marketing team
Core Professional Skills
- Effective time management and organizational skills
- Ability to manage multiple priorities and deadlines in a fast-paced environment
- Strong communication skills with a focus on cross-functional collaboration within tools such as Microsoft Teams or similar platforms
- Experience using project and task management tools (e.g., Asana, Lytho, Monday.com, or similar)
- Self-motivated with the ability to work independently and take initiative
- Problem-solving orientation with a proactive approach to troubleshooting
- Strong attention to detail and commitment to accuracy
- Ability to learn and apply brand styles across written content and designs
- Strong analytical mindset with the ability to interpret data and inform decisions
- Commitment to continuous learning and staying current with best practices
- Proficiency in Microsoft Office applications including Outlook, Excel, Word, SharePoint, and Teams
- Experience with email marketing and automation platforms such as Salesforce Marketing Cloud, Mailchimp, HubSpot, Klaviyo, or Marketo
- Proficiency with Customer Relationship Management (CRM) platforms, including integration with email marketing tools
- Basic proficiency in HTML and CSS for email design, template editing, and responsive email development across devices and email clients
- Experience building and managing email workflows, automation, audience segmentation, dynamic content, and campaign triggers
- Experience conducting campaign quality assurance, troubleshooting deployment issues, and running A/B split testing to optimize performance
- Strong understanding of email campaign analytics, reporting, and performance optimization, including working knowledge of Google Analytics (GA4)
- Knowledge of email deliverability best practices including SPF, DKIM, DMARC, GDPR, and CAN-SPAM compliance requirements
- Familiarity with Marketing Technology Stacks and basic data management concepts
- Basic experience with design tools such as Adobe Photoshop or Canva for minor image editing and content preparation
- Awareness of the Americans with Disabilities Act (ADA) Standards for Accessible Design and knowledge for ensuring compliance
- Salesforce Marketing Cloud (primary platform)
- Lytho (project/workflow management)
- Office 365: Word, Excel, SharePoint, Teams
- Adobe Acrobat (PDF)
- Google GA4 Analytics
- Canva
- Education:- Associate's Degree minimum
- Certifications:- Salesforce certification preferred
- Experience:- 1-3 years in a project management or marketing operations support role
- Equipment :-Contractor-provided: computer, dual monitors, high-speed internet, and smartphone for email testing across mobile devices
Vacancy posted 3 days ago
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