Email Marketing Specialist

Indotronix International Corporation

Duration: -3 years

Travel Required: -No

Job type: - Remote

1-3 years of experience required.

Key Responsibilities

Manage the end-to-end execution and optimization of organic email marketing campaigns using Salesforce Marketing Cloud - including initial build/design, audience segmentation, deployment, testing, and post-send analysis
Execute audience segmentation, workflow configuration, and marketing automation processes to support targeted and personalized communications
Conduct A/B testing, campaign quality assurance, troubleshooting, and deliverability monitoring to ensure high-quality performance and compliance with email marketing best practices
Monitor and analyze campaign performance using reporting and analytics tools, translating insights into actionable optimizations that improve engagement and effectiveness
Proactively assess and enhance the current state of email channels by identifying opportunities for optimization and making recommendations grounded in industry best practices and performance data
Collaborate closely with cross-functional teams to ensure messaging alignment and support broader integrated marketing initiatives across digital channels
Other duties as assigned that contribute to key outcomes of the Corporate Marketing team

Required Skills & Competencies

Core Professional Skills

Effective time management and organizational skills
Ability to manage multiple priorities and deadlines in a fast-paced environment
Strong communication skills with a focus on cross-functional collaboration within tools such as Microsoft Teams or similar platforms
Experience using project and task management tools (e.g., Asana, Lytho, Monday.com, or similar)
Self-motivated with the ability to work independently and take initiative
Problem-solving orientation with a proactive approach to troubleshooting
Strong attention to detail and commitment to accuracy
Ability to learn and apply brand styles across written content and designs
Strong analytical mindset with the ability to interpret data and inform decisions
Commitment to continuous learning and staying current with best practices
Proficiency in Microsoft Office applications including Outlook, Excel, Word, SharePoint, and Teams

Specialized / Technical Skills (Required)

Experience with email marketing and automation platforms such as Salesforce Marketing Cloud, Mailchimp, HubSpot, Klaviyo, or Marketo
Proficiency with Customer Relationship Management (CRM) platforms, including integration with email marketing tools
Basic proficiency in HTML and CSS for email design, template editing, and responsive email development across devices and email clients
Experience building and managing email workflows, automation, audience segmentation, dynamic content, and campaign triggers
Experience conducting campaign quality assurance, troubleshooting deployment issues, and running A/B split testing to optimize performance
Strong understanding of email campaign analytics, reporting, and performance optimization, including working knowledge of Google Analytics (GA4)
Knowledge of email deliverability best practices including SPF, DKIM, DMARC, GDPR, and CAN-SPAM compliance requirements
Familiarity with Marketing Technology Stacks and basic data management concepts
Basic experience with design tools such as Adobe Photoshop or Canva for minor image editing and content preparation
Awareness of the Americans with Disabilities Act (ADA) Standards for Accessible Design and knowledge for ensuring compliance

Technology Platforms

Education & Certifications:

Education:- Associate's Degree minimum
Certifications:- Salesforce certification preferred
Experience:- 1-3 years in a project management or marketing operations support role
Equipment :-Contractor-provided: computer, dual monitors, high-speed internet, and smartphone for email testing across mobile devices

Vacancy posted more than 2 months ago

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