Senior Manager, Marketing Operations

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.


We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come do the best work of your life at Boulevard

Boulevard is seeking a Senior Manager, Marketing Operations to lead our marketing infrastructure, automation ecosystem, and AI-enabled growth operations.

This role sits at the intersection of Marketing, Sales, RevOps, and Data, owning the systems, processes, and insights that connect marketing activity to pipeline, revenue, and customer lifecycle outcomes.

We're looking for a strategic operator who combines deep marketing operations expertise with a passion for leveraging AI and automation to improve efficiency, accelerate execution, and drive measurable business impact.
What You'll Do Here
Marketing Operations & Strategy

• Own and evolve Boulevard's marketing operations strategy, systems, and processes
• Connect marketing investment to pipeline, revenue, retention, and customer lifecycle outcomes
• Partner with Marketing, Sales, RevOps, and Data teams to improve GTM performance and operational efficiency

AI & Automation

• Identify, implement, and scale AI-powered workflows and automation opportunities
• Build and optimize processes that improve campaign execution, reporting, lead management, and customer engagement
• Drive adoption of AI-enabled tools and best practices across the marketing organization, including identifying and shipping at least two AI-enabled workflow improvements with measurable impact on funnel efficiency or team productivity in your first 6 months

Marketing Systems & Lifecycle

• Own and optimize Boulevard's marketing automation stack, including Marketo, Customer.io, and related GTM systems
• Design scalable segmentation, lead scoring, lifecycle, and customer journey frameworks
• Ensure data integrity, operational scalability, and system reliability

Analytics & Insights

• Develop reporting frameworks and dashboards that provide visibility into funnel performance, marketing efficiency, and revenue impact
• Partner with RevOps and Data teams to deliver actionable insights and forecasting

Team Leadership

• Build and lead a high-performing Marketing Operations team
• Establish best practices for execution, experimentation, documentation, and continuous improvement

What You Will Need to Thrive

• 8+ years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing within B2B SaaS
• 5+ years of people leadership experience
• Deep expertise with Marketo and Salesforce
• Strong understanding of lifecycle marketing, lead scoring, attribution, and funnel management
• Experience partnering closely with Sales, RevOps, and Data teams
• Proven ability to connect marketing initiatives to pipeline and revenue outcomes

Bonus Points

• Experience implementing AI-powered workflows, automation, or operational improvements
• Experience with Self-Serve Acquisition programs and hybrid sales-led motions
• Familiarity with tools such as Customer.io, Chameleon, HockeyStack, Snowflake, or Sigma

Why This Role Matters

Marketing at Boulevard plays a critical role across the customer journey. This leader will help build the systems, automation, and operational foundation that enable our teams to scale efficiently, make smarter decisions, and deliver exceptional customer experiences.

How Will Take Care of You

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we're happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $155,700 - $194,600 per year. For all other U.S. locations, the anticipated base salary range is $138,300 - $190,200 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.

How We Take Care of Our Team

Our business is deeply immersed in an industry that's centered around helping people feel their best, so we know that taking care of yourself isn't selfish; it's essential. That's why our culture pairs high standards with genuine care. We don't glorify burnout or wear 'always on' as a badge of honor. Instead, we've created benefits designed to support you inside and outside of work, so you can bring your best self to both.

Here's how we support you:

• Competitive base pay and performance bonus eligibility because you deserve to be rewarded for your impact.
• Equity participation for all full-time employees because we believe the people helping build Boulevard should share in our long-term success.
• Comprehensive medical coverage with up to 100% employee premium coverage and 75% dependent coverage to help take care of you and your loved ones.
• An annual $1,200 HSA employer contribution for eligible plans to help support healthcare costs and future planning.
• 100% covered dental, vision, life, and disability insurance, ensuring you stay healthy, protected, and ready for whatever life brings.
• 12 weeks of fully paid U.S. parental leave supporting all new parents equally as they take the time to bond, adjust, and be present when welcoming a new family member.
• Flexible paid time off, plus 10 U.S. company holidays, where you are encouraged to rest, recharge, and take the time you need, guilt-free.
• Fully remote with support, including a $200 home office setup allowance and a $50 monthly WFH reimbursement so your workspace is set up for success.
• $200 quarterly Boulevard Bucks to prioritize your well-being and stay connected to the industry we serve.
• And other perks like One Medical membership and Employee Assistant Program.

To learn how Boulevard collects, uses, and protects personal information related to candidates and employees, please review our Boulevard Employee & Personnel Privacy Notice.

Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.